Insights for Creators & Marketers

The social media sphere is filled to the brim with viral content, with a new video being passed around nearly every day. But what makes viral content so popular? Is there a formula to unlock virality on the internet? While there might not be one exact method, there are things creators can do to boost their chances of being the next viral video hit.

Burnout is bound to happen in any field. Professional burnout occurs when there are too many stress factors from your job for too long. For an influencer, this is no different and it makes sense that this could happen with millions of eyes on them.

Whether you believe it or not, the little blue check mark makes a difference as a creator on Instagram. According to Instagram, a verified badge signifies that “an account is the authentic presence of a public figure, celebrity or brand it represents.” They go on to clarify that the blue check mark does not mean Instagram endorses these figures.

Hashtags are small, but mighty. When using social media, hashtags can often help with the success of your posts, shares, likes, and even follower counts. Hashtags are used on a variety of different social media and video sharing sites and using them effectively can pay off in the long run.

As a creator, it is important to pay attention to your engagement on the social media platforms you use. While no one fully understands “the algorithm” on Instagram, there are a couple of ways to gain better engagement and more followers. Once you crack the code that best fits with your audience, you can see growth in your followers, reposts, comments, and likes.

As the internet grows and shifts, influencers are finding new ways to connect with their audiences and build their following. Live streaming has recently become very popular among creators. Here are some reasons why you should consider live streaming as a creator.

Throughout internet history, there are many examples of content creators that have been able to stand the test of time. Some creators have successfully made content on YouTube and social media for ten or more years. These creators have unlocked a key to success that new influencers can take notes on. The common denominator linking all these creators, no matter their niche, has been their ability to stay relevant.

Whether you consume their content, or even just see thumbnails for their videos on YouTube, vloggers are everywhere. Vlog is a portmanteau of the words video and blog. People who vlog, also known as vloggers, post videos of their daily life to social media platforms similar to a written blog. But why are vloggers so popular? Here are a few reasons why vlogging is successful in the digital landscape and how teaming with these creators can mean positive things for your brand’s advertising strategies.

The idea of short-form video platforms is relatively new. YouTube Shorts was fully released in July of 2021, Instagram Reels was launched in August of 2020 and TikTok launched in August of 2018. Each of these platforms have their perks and downsides. Choosing which platform to publish content on can be dependent on the type of content you produce and what your target audience is. Here are some perks and drawbacks of each platform mentioned above.