YouTube Doubles Down On Education

YouTube Doubles Down

While it is starting to feel like TikTok, YouTube, and Instagram are all morphing into one app, YouTube continues to differentiate itself with investment into learning and education. As the second largest search engine in the world, YouTube has become one of the most important education destinations on the internet. Whether you’re studying for a calculus test or you need help fixing your thermostat, YouTube has you covered in ways TikTok and Instagram simply do not. 

To continue distancing itself ahead of the pack, YouTube is launching two new features, which they announced on their 9/8 blog, The Next Chapter For Learning on YouTube. In short, the two new features “allow learners to go deeper on subjects they are passionate about and creators to provide structured learning content.”

Player For Education: 

There are hundreds of different types of educational channels on YouTube. Each of these has different needs to best distribute its content. Identifying that educational organizations, such as universities, are now using YouTube to host and distribute content to students, YouTube has created a more robust “Player for Education,” to fit their needs. Jonathan Katzman, Director of Product Management at YouTube Learning writes, “To improve the YouTube experience in educational environments, we’re launching YouTube Player for Education — a new YouTube embedded player that shows content on commonly used education apps without distractions like ads, external links, or recommendations.” While these changes likely do not have any impact on the creators who read this blog, I do start to wonder how companies / sponsors such as Skillshare and UDemy might be impacted as more and more premium educational content gets stored on YouTube. 

Interactive Learning: 

To that point, YouTube is making a massive move for the creator economy by announcing that they will soon launch two new interactive features: courses and quizzes. YouTube writes, “Next year, qualified creators can begin offering free or paid Courses to provide in-depth, structured learning experiences for viewers. Viewers who choose to buy a Course can watch the video ad-free and play it in the background. Courses will arrive first in the United States and South Korea in beta before expanding to more countries.” And lastly, YouTube shares they are launching interactive “quizzes” for both free and paid content.  “Finally, to help learners apply what they’ve learned, we’re introducing Quizzes — a new way for creators to help viewers test their knowledge.” 

In my opinion, educational, how-to, and DIY creators would be wise to reach out to their contacts at YouTube to try to get involved in the beta. Education and learning is a major initiative at YouTube. For that reason, YouTube is doing everything possible to support content creators in producing exceptional educational content. If you are hoping to grow your channel or better monetize your educational content, consider reaching out to YouTube and seeing if you qualify to participate in these new feature betas.

Share This Article:

Download Our Mobile App

Partner With Us:

Grow Your Revenue with Brand Partnerships

More Posts:

How Many Hashtags Should You Really Use on Instagram?

In the bustling world of Instagram, hashtags are the glue that binds content creators to their audiences. They serve as gateways to discovery, connecting users with shared interests and passions. But, like any powerful tool, the usage of hashtags requires finesse. Too few, and your content may remain hidden in the depths of the platform; too many, and you risk drowning out your message altogether.


Thriving as a Content Creator in 2024: Strategies for Success

In the ever-evolving world of digital content, influencers and YouTube creators stand at the forefront of entertainment, education, and community building. With the platform constantly changing and viewer preferences shifting, staying ahead requires creativity, strategic planning, and adaptability. Here are key strategies to ensure your growth and success in 2024.


Bouncing Back: Reviving Your YouTube Channel’s Performance

Experiencing a slump in your YouTube channel’s performance can be disheartening. Whether it’s a noticeable drop in viewership, fewer likes and comments, or a general lack of engagement, such a phase can lead to questioning your content’s impact. However, this isn’t the end of the road. Consider this an opportunity to reassess, innovate, and reengage your audience more strongly than before. Here are actionable steps to help you revive your YouTube channel.


The Impact of YouTube Shorts on Your Channel’s Growth

In the evolving landscape of digital content, YouTube Shorts has emerged as a formidable tool for creators looking to expand their reach and engagement on the platform. Since its introduction, Shorts has stirred both curiosity and skepticism among creators, with many questioning its efficacy and impact on their overall YouTube presence. This blog post delves into how leveraging YouTube Shorts can significantly benefit your channel and dispels some common misconceptions about posting Shorts regularly.

Performance Partnerships
for Creators & Brands