Insights for Creators & Marketers

tech

The Creator Gold Rush: A Tech Race to Own Your Subscribers

Did you hear the news? YouTube has launched a subscription feature to help creators drive subscription revenue from their audience!

I’m sorry, I actually meant that Spotify just announced that they are releasing a feature for audiences to subscribe and pay for access to specific podcasts from their favorite creators.

Read More »
content

If You Want to Make Money, Make Content For Viewers, Not For Yourself

Many years ago, I was at a startup pitch with a founder and he was so adamant about the fact that he was the greatest of all customers of his company.  He used the product all of the time and was still trying to figure out why more people weren’t using his product.  I asked him the simple question, “how many people in the world are like you?”  

Read More »
startup

Startup Thinking in Your Influencer Business

During pitches from a start-up founder, I often ask the question, “What makes you the right person to build this company?”. During a pitch a few years ago, I had a founder give a unique answer to the question, ”I just needed a job.” While that was refreshingly honest, it was also an answer that left me a little hollow as a potential investor. There was no talk of solving a problem, speaking to a customer base, or even maximizing profit. Needless to say, the startup didn’t get my money.

Read More »
importance of social media marketing

The Importance of Social Media Marketing

In the dawn of the 21st century social media catapulted to the forefront of society and has changed the way many things work, the idea and actions of marketing being a key change. Despite these monumental changes, nearly half of small businesses still aren’t using social media, and many never plan on doing so. Before we can dive into the importance of social media and divulge the key reasons it is so important, we need to truly understand what social media marketing is and what it entails.

Read More »

If You’re Not Thinking About Video SEO, You Should

Well, in the influencer marketing world, neither brands nor creators are thinking about passive income enough. Too often, deals between these two parties are in-the-moment transactions where little long-term thinking is happening.

This is a mistake. A ton of money is being left on the table.

Read More »
Creative Marketing

Creative Marketing 101 in 2021

What’s most crucial for brands is having your creative online marketing stick out amidst the masses, which can be done through implementing relatable content, offering a way to give back, and contributing free resources to your consumers.

Read More »

Performance Partnerships
for Creators & Brands