Brand Compliance Guidelines

InfluenceLogic has strict disclosure requirements for all paid affiliations and sponsorships being posted online. Failure to comply will result in your referral link being disabled and the termination of the partnership.

The Golden Rule: Anywhere you audibly or textually include a sponsorship mention or affiliate link, you must include a disclosure to let your audience know there is a financial relationship. Please note, the term “affiliate or partner” alone would not qualify as a proper disclosure as the average consumer may not understand what it means.

When Advocating for Product: You are allowed to advocate for the product and endorse it, but you cannot say information that is not true. If you say you have used the product and you enjoy it, this also needs to be accurate information. If your video is in English, the disclosure must be as well.

YouTube

  YouTube

Within the video:

  • The audible/verbal disclosure must immediately precede the product discussion.Example:
    • “This video is sponsored by ______”
    • “I receive commissions for referrals to ________.”

Video description:

  • This written disclosure must use simple language that makes it obvious to the consumer that the content is sponsored and/or that the creator receives compensation through the affiliate link.
  • The disclosure must be written directly above, below, or beside the affiliate link in the video’s description.
  • The affiliate link and the disclosure cannot be separated by the “SHOW MORE” fold.
    • If the affiliate link is above the fold, the disclosure must be as well. This is vice versa if the affiliate link is below the fold.
    Example:
    • “This video is sponsored by ______”
    • “I receive commissions for referrals to ________.”

Pinned Comments:

  • This written disclosure must use simple language that makes it obvious to the consumer that the content is sponsored and/or that the creator receives compensation through the affiliate link.
  • The disclosure must be written directly above, below, or beside the affiliate link on the pinned comment.Example:
    • “This video is sponsored by ______”
    • “I receive commissions for referrals to ________.”

Paid Promotion Feature:

  • Please check the Paid Promotion feature in your YouTube video settings.
Podcast

  Podcasts

Audio Content:

  • The audible/verbal sponsorship disclosure must immediately precede the ad read.Example:
    • “This podcast is sponsored by ______”
    • “I receive commissions for referrals to ________.”
  • The disclosure ought to be repeated for lengthy podcasts, as reasonably determined by the Creator.

Show Notes:

  • The disclosure must be written directly above, below, or beside the affiliate link in the show notes.
  • This written disclosure must use simple language that makes it obvious to the consumer that the content is sponsored and/or that the creator receives compensation through the affiliate link.Example:
    • “This podcast is sponsored by ______”
    • “I receive commissions for referrals to ________.”
Instagram

  Instagram

Instagram Posts:

  • The disclosure must be written directly above, below, or beside the affiliate link in the caption.
  • This written disclosure must use simple language that makes it obvious to the consumer that the content is sponsored and/or that the creator receives compensation through the affiliate link.Example:
    • “Thanks to my sponsor ______”
    • “I receive commissions for referrals to ________.”

Instagram Stories:

  • ‘#sponsored’ or ‘#ad’ needs to be included on every slide of the integration.
  • ‘Swipe Up’ feature available on every slide (If 10K+ followers is applicable).

Instagram TV/Reel Video:

  • The audible/verbal disclosure must immediately precede the product discussion.Example:
    • “This video is sponsored by ______”
    • “I receive commissions for referrals to ________.”

Instagram Reel Description:

  • This written disclosure must use simple language that makes it obvious to the consumer that the content is sponsored and/or that the creator receives compensation through the affiliate link.
  • The disclosure must be written directly above, below, or beside the affiliate link in the video’s description.Example:
    • “This video is sponsored by ______”
    • “I receive commissions for referrals to ________.”

Instagram Link in Bio:

  • #Sponsored or #ad needs to be included directly beside the affiliate link on the respective button.
Linktree

  Linktree

(and other Link Sharing platforms)
  • #Sponsored or #ad needs to be included directly beside the affiliate link on the respective button.
Facebook

  Facebook

  • #Sponsored or #ad needs to be included directly beside the affiliate link within the integration.
  • Written disclosure must use simple language that makes it obvious to the consumer that the content is sponsored and/or that the creator receives compensation through the affiliate link.
Twitter

  Twitter

  • #Sponsored or #ad needs to be included directly beside the affiliate link within the integration.
  • This written disclosure must use simple language that makes it obvious to the consumer that the content is sponsored and/or that the creator receives compensation through the affiliate link.
  • Disclosure required on every Tweet in which there is an affiliate link.
Website

  Websites

  • The disclosure must be written clearly at the top of the same page as the affiliate link, or as close to the affiliate link as possible.
  • This language must be entirely visible to the audience and not in a drop-down menu.
  • It must be above the fold and not require a consumer to scroll to see it. It also must stand out and be noticeable to consumers.
  • The disclosure needs to inform consumers that the marketer will earn a commission if they make a purchase through the links such as:
    • “As a BetterHelp affiliate, we may receive compensation from BetterHelp if you purchase products or services through the links provided.”
    • Or “I receive commissions for referrals to ________.”
Email Marketing

  Email Marketing

  • The disclosure must be written at the beginning of the email, and/or directly beside the affiliate link.
  • The disclosure needs to inform consumers that the marketer will earn a commission if they make a purchase through the links such as:
    • “As a BetterHelp affiliate, we may receive compensation from BetterHelp if you purchase products or services through the links provided.”
    • Or “I receive commissions for referrals to ________.”