Many years ago, I was at a startup pitch with a founder and he was so adamant about the fact that he was the greatest of all customers of his company. He used the product all of the time and was still trying to figure out why more people weren’t using his product. I asked him the simple question, “how many people in the world are like you?”
In the dawn of the 21st century social media catapulted to the forefront of society and has changed the way many things work, the idea and actions of marketing being a key change. Despite these monumental changes, nearly half of small businesses still aren’t using social media, and many never plan on doing so. Before we can dive into the importance of social media and divulge the key reasons it is so important, we need to truly understand what social media marketing is and what it entails.
Well, in the influencer marketing world, neither brands nor creators are thinking about passive income enough. Too often, deals between these two parties are in-the-moment transactions where little long-term thinking is happening.
This is a mistake. A ton of money is being left on the table.
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What’s most crucial for brands is having your creative online marketing stick out amidst the masses, which can be done through implementing relatable content, offering a way to give back, and contributing free resources to your consumers.
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Content creation are two words that have been floating around a lot recently. It is the new desired profession and a great medium of expression. So technically, what is a content creator? For many, content creation offers the potential for a less strenuous method of building a digital social network, a way to express their thoughts and ideologies, a route to celebritydom.
Becoming an Influencer on social media is becoming increasingly more common. It seems everywhere I look there is a new product using influencer marketing to boost their sales. This type of marketing has been known to help all sorts of brands, but it also brings in significant income to the influencer who is promoting it.
Trying to keep up with TikTok trends as an influencer usually feels like trying to catch smoke with your bare hands. Trends are illusive and constantly evolving. It seems like by the time you teach yourself the newest dance trend, upload it, and publish it, you are already out of style.
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