Insights for Creators & Marketers

Karat

Gain Exclusive Access to the Karat Card for Creators with InfluenceLogic

Does this sound familiar? Explaining to your accountant what you do for a living feels like you’re speaking in a foriegn language. When you applied for a mortgage, the loan officer couldn’t understand why you didn’t have a W2. Or when you try to explain to your credit card company that you need a bigger limit, they ask why you don’t have three months of recurring pay stubs.

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Unfair Edit

Three Ways Creators Can Avoid Unfair Edit Requests

If you have been doing sponsored integrations with brands long enough, you’ve probably been through at least one round of unfair edit requests from a brand. Brand managers aren’t content creators, so they often do not know how much work it can be to edit a video or reshoot an element.

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3 More Ways to Show Brands You Care

A few months ago I published an article entitled, “Three Ways to Show Brands You Care.” Having worked with thousands of content creators, I pinpointed three common traits of the content creators that take brand partnerships the most seriously and consistently prove they care about the success of their sponsors.

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show brands you care

3 Ways to Show Brands You Care

As a creator, it is important to show brands that you care by building strong relationships with the ones that support your channel. For one, the income brands offer can help you turn YouTube into a full-time career. Secondly, your fans want to see you promote brands you believe in. I always recommend creators find a handful of brands they truly love, build genuine relationships, and then come to mutually beneficial long-term partnership terms. Jumping from brand to brand causes distrust in your audience and in my experience, that distrust leads to poorer results for brands. It is a negative cycle you want to avoid at all costs.

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approval process

Taking Control of the Approval Process

Creating content takes a lot of time and resources. The last thing any creator wants is to have a brand request a reshoot or significant edits prior to publication. And vice versa, the last thing a brand wants is to miss their content calendar / budgeting goals because videos require significant changes. It is in everyone’s best interest that videos and integrations meet brand requirements on the first round of approvals and that publication is not delayed. Here are three ways I have seen highly professional creators “take control” of the content creation and review process to ensure a quick and easy approval process.

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Should Creators License Their Content to Brands?

Should Creators License Their Content to Brands?

Should creators license their content to brands? The last time you walked into a company’s office, did you see a video studio? Probably not, right? It is hard for brands to create entertaining video content for their audiences. With more than 80% of the content consumed online today being video, it is increasingly important that brands communicate to their customers via video.

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exclusive deals

Should Creators Sign Exclusive Deals with Brands?

Influencer marketing is developing into one of the three most important marketing channels for Direct-to-Consumer (DTC) brands. For many years Google and Facebook were the only two marketing channels that mattered and influencer marketing was a nice to have. Today, influencer marketing is becoming an increasingly important part of every Direct-to-Consumer brands’ marketing strategy.

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Performance Partnerships
for Creators & Brands