Insights for Creators & Marketers

Do not tell creators to wing it! If you are buying influencer marketing media integrations in 2022, you need to be giving creators scripts that inspire action. To put creators in the best position for success, here are a few simple tips we always follow at InfluenceLogic.

Q1 2023 media buying is upon us, and many brands are thinking about it all wrong. Put simply, most brands think like advertisers, not like YouTube community members. If you are planning your 2023 media content strategy, consider these three tips to bring some empathy to your relationships with influencers and, in turn, maximize the impact of your program.

For many creators, negotiating deals with brands can be nerve-wracking. It is difficult to know how much to charge, structure deals, and ensure you set yourself up for a long-term partnership. In this article, I hope to share three standard deal types you should know about before negotiating with a brand. By understanding these deal types, you should be able to co-create a mutually beneficial partnership with any brand.

Over the years, InfluenceLogic has worked with hundreds of talent agents negotiating deals for our brand clients. We have worked with great agents and bad agents. Good agents help find mutually beneficial, long-lasting solutions. Bad agents end up losing their influencer clients’ money. Here are three tips for creators considering hiring a talent agent to help with influencer marketing sponsorship management.

As more audio-first podcasts start to simulcast video episodes onto YouTube, the platform is beginning to optimize its user experience for podcast consumers through a new podcast-first destination. According to a report by 9to5Google, “the dedicated podcast page YouTube.com/podcasts went live sometime last month and is now linked, at least for some users, on YouTube’s existing Explore page alongside other top destinations like Gaming, Sports, Learning, Fashion, and others. It did not appear in the website’s sidebar navigation, however.”

Over the years, I have written a few articles about showing brands that you care. Caring is a simple ingredient that can lead to extraordinary, long-lasting relationships. There are countless ways to show brands you care, but here are three new ways I’ve observed in the last few months that I think all creators should consider.

As many content creators are learning, owning a YouTube channel is a business. It is a modern-day media company, and to succeed as a media company, one must take finances and taxes seriously. But that isn’t bad news. There are a ton of financial advantages.

We all know the feeling. We receive an email from a brand about a sponsored promotion. We can quickly record the video without trying out the product and make a quick dollar. Or we can wait it out and do a full product review. It is a hard decision to make. But after years of helping creators make money with brands that make a positive impact, I have realized the answer is: always try the product before promoting it.

All of us have different approaches to content creation, audience building, and monetization of our YouTube channels. So many of our motivations for getting into YouTube Shorts are different. If you are still on the fence about YouTube Shorts, consider the rationales that creators in the InfluenceLogic network have told us about how they think about Shorts.