YouTube Launches A New Page For Podcasts

YouTube Podcast Page

As more audio-first podcasts start to simulcast video episodes onto YouTube, the platform is beginning to optimize its user experience for podcast consumers through a new podcast-first destination. According to a report by 9to5Google, “the dedicated podcast page YouTube.com/podcasts went live sometime last month and is now linked, at least for some users, on YouTube’s existing Explore page alongside other top destinations like Gaming, Sports, Learning, Fashion, and others. It did not appear in the website’s sidebar navigation, however.”

YouTube Podcasts have a similar look and feel to the YouTube homepage. However, it looks like they have a different take on content discoverability. Where the YouTube homepage features an endless scroll of new video content to consume based on your interest, the YouTube Podcast homepage instead categorizes content by genre: such as Comedy, True Crime, and Film. 

Financial Impact On Creators: 

According to Bloomberg, “In March, YouTube began offering podcast and network “grants” worth tens and hundreds of thousands of dollars to launch video versions of shows on the platform. YouTube is reportedly offering about $50,000 to individual podcasts, and $200,000 to $300,000 to networks to help cover the cost of video production.” And platforms like Spotify have taken notice, giving their podcast users the ability to create and upload videos for shows using Anchor, a Spotify-owned product. The big question is can Spotify beat Google / YouTube at the revenue share game on podcasts? In Music, Spotify dominates YouTube with significantly higher CPMs. Still, if YouTube can start to provide podcast users with new audience discoverability options and higher CPMs, we might start to see a larger migration to YouTube. But for now, I would anticipate the continuation of a largely fragmented market with content creators publishing podcasts across multiple platforms, such as YouTube, Spotify, Apple, Amazon, and more. The consolidation of podcast content will be an interesting market to watch in the 2020s and beyond.

Share This Article:

Download Our Mobile App

Partner With Us:

Grow Your Revenue with Brand Partnerships

More Posts:

How Frequently Should You Publish On YouTube?

How Frequently Should You Publish On YouTube?

One of the keys to growing your audience on YouTube is creating and uploading content consistently. However, it can be challenging to determine how frequently you should upload to keep your audience engaged without overwhelming them. Here are some factors to consider when determining how frequently you should upload to grow your audience on YouTube.

KOLs

The Significance of KOLs

It’s no secret that influencer marketing is a powerful tool. In recent years, social media influencers, especially key opinion leaders (KOLs), have become integral to marketing for brands’ success. KOLs are considered experts in their respective fields and have a significant following on social media.

Five Reasons YouTube Shorts Might Overtake TikTok

Five Reasons YouTube Shorts Might Overtake TikTok

Over the past few years, TikTok has taken the social media world by storm with its short-form videos and highly engaging content. However, YouTube is now throwing its hat into the ring with YouTube Shorts, a new feature that allows users to create and share short-form videos on the platform. Here are some reasons why YouTube Shorts could become more popular than TikTok.

UGC Creators and Why You Should Work With Them

The Success of Lifestyle Bloggers

In recent years, the rise of lifestyle bloggers has been a phenomenon on social media platforms such as Instagram, YouTube, and TikTok. These bloggers have amassed enormous followings by sharing their experiences, perspectives, and advice on various aspects of life, such as fashion, beauty, wellness, travel, and relationships. But, what specifically leads to the success of lifestyle bloggers?  Here are a couple reasons:

Performance Partnerships
for Creators & Brands