Insights for Creators & Marketers

Whether you’re a seasoned creator with plenty of deals under your belt, or breaking into the scene and haven’t done a single deal yet, you’ll want to check out these tips.

In the early days of the internet, blogs were a new and exciting addition to surfable internet content. These days, you might think, “if blogs are so common, why should I add to the sea of them?” This is a common thought, but there are a few reasons your brand should maintain a blog.

More and more bills are being introduced regarding consumer privacy- here’s what you need to know to protect your brand and slay your marketing.

As an influencer, the things you say hold weight. As the title suggests, your job is to influence audiences. No matter what you’re talking about, your audience will feel compelled to consider your insight into your specific niche, and many people take your word for it with little hesitation. That is the power of an influencer. But what happens if an influencer misleads their audience?

“Follow your passion”. How many times have I heard people say that in my life? Honestly, I have no idea what that means. My passions are around rolled up aces over kings and hitting a Pick 5 with a long shot in the last leg. But no idea how that would have helped me professionally. I think it is the same thing with being a creator.

Making your own schedule, being your own boss, and creating content you love are just a few of the perks of being an influencer. In 2023, the number of influencers on the market is set to grow by 23.4 percent (TheB2BHouse). To further build your platform and make yourself known, it will be essential to leave behind some habits to develop your platform even more. Here are three habits to leave behind as a creator:

Everyday, my life is like Shark Tank. Someone stops me somewhere and wants to pitch me. I was playing craps in Vegas a few weeks ago and someone actually tried to pitch me their startup while the dice were rolling. My answer to most of these people is that they really need to invest in themselves before they pitch me. As a creator, your first thinking should be as an investor. That will be your greatest opportunity for big returns.

In my thirty plus years of being a founder or investor, I have spent almost all of that with other people who had an “entrepreneurial spirit”. While no one can really define what that means it is pretty easy to define and see patterns in people and why they want to be an entrepreneur.

If you’re not sold on the importance of making sure your ads and influencer generated content are not deceptive or misleading, check out the docuseries on Netflix – Pepsi, Where’s My Jet?. Alternatively, just keep reading this to get the gist.