Insights for Creators & Marketers

Recently, TikTok announced plans for a Talent Manager Portal for TikTok creators. While it is still in alpha testing, some have tried this new feature in the Creator Marketplace.

In a blog post, Instagram announced on March 21st that they’re adding new types of Instagram ads. The new types of ads Instagram plans on rolling out are Reminder Ads and Search Results Ads.

Many brands may have recently taken a humorous approach to their social media presence. The comedic tone works well for Netflix, Wendy’s, and Old Spice. Whether they are interacting with Twitter users or creating memes to repost, some brands have that funny factor and use it to their advantage.

It’s no secret that hashtags have an influential role on social media. According to The Small Business Blog, 125 million hashtags are tweeted daily. Because of their success, brands have used hashtags to their advantage for marketing efforts. Thus, hashtag campaigns were born. But what are they? And why should I care? Here is a quick guide to hashtag campaigns:

In the early days of the internet, blogs were a new and exciting addition to surfable internet content. These days, you might think, “if blogs are so common, why should I add to the sea of them?” This is a common thought, but there are a few reasons your brand should maintain a blog.

As an influencer, the things you say hold weight. As the title suggests, your job is to influence audiences. No matter what you’re talking about, your audience will feel compelled to consider your insight into your specific niche, and many people take your word for it with little hesitation. That is the power of an influencer. But what happens if an influencer misleads their audience?

Making your own schedule, being your own boss, and creating content you love are just a few of the perks of being an influencer. In 2023, the number of influencers on the market is set to grow by 23.4 percent (TheB2BHouse). To further build your platform and make yourself known, it will be essential to leave behind some habits to develop your platform even more. Here are three habits to leave behind as a creator:

Being relatable to your audience is a massive factor in your success as a creator. Becoming successful is the goal for every creator, but once you’ve made it big, you can’t forget a significant key to lasting success: Relatability with your audience. Here are three tips to remain relatable to your audience as a creator:

In the Instagram bio section, there is a space where users can display a link to external websites. The same function also appears on TikTok. While these tools are excellent for gaining visibility on other platforms, their functionality is limited. Luckily, there are workarounds to maximize the efficacy of the link creators display in their bio.