Insights for Creators & Marketers

In the early days of the internet, blogs were a new and exciting addition to surfable internet content. These days, you might think, “if blogs are so common, why should I add to the sea of them?” This is a common thought, but there are a few reasons your brand should maintain a blog.

As an influencer, the things you say hold weight. As the title suggests, your job is to influence audiences. No matter what you’re talking about, your audience will feel compelled to consider your insight into your specific niche, and many people take your word for it with little hesitation. That is the power of an influencer. But what happens if an influencer misleads their audience?

Making your own schedule, being your own boss, and creating content you love are just a few of the perks of being an influencer. In 2023, the number of influencers on the market is set to grow by 23.4 percent (TheB2BHouse). To further build your platform and make yourself known, it will be essential to leave behind some habits to develop your platform even more. Here are three habits to leave behind as a creator:

Being relatable to your audience is a massive factor in your success as a creator. Becoming successful is the goal for every creator, but once you’ve made it big, you can’t forget a significant key to lasting success: Relatability with your audience. Here are three tips to remain relatable to your audience as a creator:

In the Instagram bio section, there is a space where users can display a link to external websites. The same function also appears on TikTok. While these tools are excellent for gaining visibility on other platforms, their functionality is limited. Luckily, there are workarounds to maximize the efficacy of the link creators display in their bio.

Like hashtags, emojis can be powerful tools to use in your influencer marketing strategies. Apple recently released 123 new emojis, meaning there are more ways than ever to send a message without words. But is being up on trending emojis and their meanings valuable as a creator or brand? Should brands and influencers be using emojis in their posts?

Lately, it seems like more and more brands are becoming active in the comments section of popular social media accounts. It has proven successful for many brands to leave supportive or funny comments under posts of other verified accounts, but why? Should all brands implement this strategy?

Recently, TikTok launched a new feature on the app called Now. Users are prompted to take a picture at a random time of the day from their front and back cameras. Much like the French app BeReal, TikTok Now encourages users to post at an unexpected time and more authentically show what they are doing.

Like all the other social media networks, it can benefit creators greatly to gain a verified badge on TikTok. Having the little blue and white check next to your username can set you apart from the average user and prove to audiences that you are someone worth recognizing.