“De-influencing” highlights a critical rule for influencers


As an influencer, the things you say hold weight. As the title suggests, your job is to influence audiences. No matter what you’re talking about, your audience will feel compelled to consider your insight into your specific niche, and many people take your word for it with little hesitation. That is the power of an influencer. But what happens if an influencer misleads their audience?

Lately, there has been drama surrounding the beauty community about honesty. At times, creators will take brand deals without trying the product first or standing behind the product. This results in people trying the product they’ve been influenced to get, only to be upset when expectations fall short.

Trying products and services before you mention them to your following is important, no matter your niche. You can find more about the importance of testing products here.

When an influencer backs a product or service that doesn’t hold up, it can make an audience feel deceived. 

Enter: “de-influencing.”

“De-influencing” can be defined by In The Know as “ a way to slow down the nonstop trend cycle nature of TikTok and encourage shoppers to be more sustainable and thoughtful when it comes to purchases.” In other words, “de-influencing” works as a way for people online to offer their genuine opinion about trendy products.

This pendulum swing makes perfect sense. When people call influencers out for just trying to make some quick cash, it makes sense that other creators would capitalize on “de-influencing” or show viewers what they think of some products floating around online.

When we look at it frankly, “de-influencing” is essentially the same as influencing. Creators aren’t getting sponsored to tell their audience, “I don’t love this product. Here’s why the hype is not real,” but they’re still getting the same engagement, possibly even more.

Audiences love when they feel influencers are honest and authentic. What is more real than going to your following and going against what is trendy to like? It makes perfect sense why people would like the “de-influencing” trend: Authenticity is paramount.

Some worry that this wave of “de-influencing” results from people not finding influencers authentic or trustworthy. In turn, some have concerns about the fate of influencing.

This “de-influencing” trend is likely not detrimental to influencers. This phase of the internet reminds us of a fundamental rule about being an influencer.

Be authentic.

Followers will know if you don’t back a product or didn’t even try it. Before accepting any partnership, ensure you’ve tried the products and services and that you like them. Viewers won’t question your honesty if you only partner with brands you know, use, like, and trust.

This trend isn’t the end of influencers, but it teaches us a dramatic lesson. To be a successful creator and maintain your audience, you must remain authentic. From trying products to sharing your life online, being real will prove that you are a trusted creator. If you lose your authenticity, you might lose your credibility with your audience in the fallout.

Share This Article:

Download Our Mobile App

Partner With Us:

Grow Your Revenue with Brand Partnerships

More Posts:

Overcoming Creative Blocks: Tips for Reigniting Inspiration and Innovation

Creative blocks are an inevitable part of the creative process, affecting everyone from artists and writers to entrepreneurs and influencers. Creative blocks can be frustrating and discouraging, whether you’re struggling to come up with fresh content ideas, feeling stuck on a project, or experiencing a lack of motivation and inspiration. However, they are also natural and temporary obstacles you can overcome with the right mindset and strategies. In this blog post, we’ll explore some tips for reigniting inspiration and innovation when faced with a creative block.

Content Repurposing Strategies: How to Maximize Your Content’s Reach and Impact

In the fast-paced world of digital content creation, one of the biggest challenges for creators is maintaining a consistent stream of fresh and engaging content across multiple platforms. However, constantly churning out new content can be time-consuming and resource-intensive. That’s where content repurposing comes in. Content repurposing involves adapting existing content for use across different platforms and formats, maximizing its reach and impact while minimizing the time and effort required. In this blog post, we’ll explore the art of content repurposing and sharing strategies for leveraging it effectively to extend the lifespan of your content and reach new audiences.

From Passion to Profit: Turning Your Hobby into a Full-time Influencer Career

In today’s digital age, turning a beloved hobby into a lucrative career as a full-time influencer is more enticing than ever. With the rise of social media platforms and the increasing demand for authentic and relatable content, individuals across the globe are exploring opportunities to monetize their passions and expertise. Whether you’re a fitness enthusiast, fashionista, foodie, or gaming aficionado, the journey from passion to profit as an influencer is exciting and rewarding, albeit filled with challenges and uncertainties.

How Long Should YouTube Shorts Descriptions Be?

In the bustling world of YouTube Shorts, where attention spans are short and content is consumed at lightning speed, every detail matters. As creators, we often focus on crafting captivating visuals and engaging narratives, but one aspect that can easily be overlooked is the description. Yet, the length and content of your YouTube Shorts description can play a crucial role in driving views, engagement, and ultimately, success. So, how long should your YouTube Shorts descriptions be?

Performance Partnerships
for Creators & Brands