TikTok’s New Addition to the Creator Portal

TikTok's New Addition to the Creator Portal

Recently, TikTok announced plans for a Talent Manager Portal for TikTok creators. While it is still in alpha testing, some have tried this new feature in the Creator Marketplace.

With the introduction of this new feature, creators will be able to authorize their managers to log in and manage their brand deals, negotiate pay, and give stats on the performance of videos from the creator.

It is important to note that managers cannot access the creator’s accounts. They will have access to the Creator Marketplace account, but they won’t have any power to upload or create content.

Since its start in 2016, TikTok’s user base has skyrocketed. As of 2023, TikTok currently has over 1 billion active monthly users. The app has been so popular that it only made sense that the creator market would thrive.

With hundreds of thousands of content creators using the platform, the partnership opportunities continue to grow. TikTok saw the growth potential, and in 2019, The TikTok Creator Marketplace (TCM) was developed to make partnerships between brands and creators more accessible.

In addition to landing deals, the TCM helps gain insights into creator performance. On the TCM, creators don’t need a manager on the account. Influencers can gain valuable insights into their demographic, performance, and land deals.

Through the TCM, brands can find creators that match their desired branding. Brands can reach out directly or open an application and vet creators.

Adding the Talent Manager Portal is another move in prioritizing the creator economy on social media. From the conception of the TCM soon after TikTok’s launch to improvements to the platform, it is evident that TikTok prioritizes improving the creator market.

While these tools can help massively, it can be overwhelming to know where to start. If you’re a creator or a brand interested in learning more about influencer marketing, contact our Brand Partnerships Team at brandpartnerships@influencelogic.com.

Share This Article:

Download Our Mobile App

Partner With Us:

Grow Your Revenue with Brand Partnerships

More Posts:

Overcoming Creative Blocks: Tips for Reigniting Inspiration and Innovation

Creative blocks are an inevitable part of the creative process, affecting everyone from artists and writers to entrepreneurs and influencers. Creative blocks can be frustrating and discouraging, whether you’re struggling to come up with fresh content ideas, feeling stuck on a project, or experiencing a lack of motivation and inspiration. However, they are also natural and temporary obstacles you can overcome with the right mindset and strategies. In this blog post, we’ll explore some tips for reigniting inspiration and innovation when faced with a creative block.

Content Repurposing Strategies: How to Maximize Your Content’s Reach and Impact

In the fast-paced world of digital content creation, one of the biggest challenges for creators is maintaining a consistent stream of fresh and engaging content across multiple platforms. However, constantly churning out new content can be time-consuming and resource-intensive. That’s where content repurposing comes in. Content repurposing involves adapting existing content for use across different platforms and formats, maximizing its reach and impact while minimizing the time and effort required. In this blog post, we’ll explore the art of content repurposing and sharing strategies for leveraging it effectively to extend the lifespan of your content and reach new audiences.

From Passion to Profit: Turning Your Hobby into a Full-time Influencer Career

In today’s digital age, turning a beloved hobby into a lucrative career as a full-time influencer is more enticing than ever. With the rise of social media platforms and the increasing demand for authentic and relatable content, individuals across the globe are exploring opportunities to monetize their passions and expertise. Whether you’re a fitness enthusiast, fashionista, foodie, or gaming aficionado, the journey from passion to profit as an influencer is exciting and rewarding, albeit filled with challenges and uncertainties.

How Long Should YouTube Shorts Descriptions Be?

In the bustling world of YouTube Shorts, where attention spans are short and content is consumed at lightning speed, every detail matters. As creators, we often focus on crafting captivating visuals and engaging narratives, but one aspect that can easily be overlooked is the description. Yet, the length and content of your YouTube Shorts description can play a crucial role in driving views, engagement, and ultimately, success. So, how long should your YouTube Shorts descriptions be?

Performance Partnerships
for Creators & Brands