Answering Your FAQs About FTC Disclosures

Answering Your FAQs About FTC Disclosures

Influencer marketing has become a popular way for brands to reach their target audience through social media platforms. However, with this popularity comes the need for proper disclosure to ensure transparency and compliance with regulations set forth by the Federal Trade Commission (FTC). As an influencer, it can be confusing to understand what is required for FTC disclosures and how to properly implement them. In this blog post, we will answer some frequently asked questions about FTC disclosures for influencers to help you navigate this important aspect of your content creation.

Why can’t I just say this video is sponsored at the beginning or end of the video?

The FTC guidelines state that influencers need to make sure people will see and understand the disclosure so the proximity of the disclosure and integration is really important. Think about it this way – do you ever skip the intro or outro of videos? You most likely answered yes. If you don’t have a disclosure immediately before the sponsored portion it’s likely that someone will skip past the disclosure and they wouldn’t know it’s actually sponsored.

Why do I have to have my link and disclosure in the first line of the video description?

The FTC guidelines state that disclosures need to be placed so they are hard to miss and since most people won’t click the “see more” button in a description box, the link and disclosure need to be visible without having to click that button.

Doesn’t a link and disclosure in the description box affect SEO?

The short answer is no, having a disclosure in your description box doesn’t negatively impact the SEO of your video. In fact, all paid promotions need to follow Google Ads policies and YouTube’s Community Guidelines, so if you don’t include a disclosure, you’d actually be violating these policies, which could result in your content being blocked or your account being suspended. 

Think about it this way – if all the biggest influencers on YouTube have a disclosure every single time, and the algorithm suppresses content with disclosures, why is their content still being favored?

Why do I need a disclosure if I already use the paid promotion box feature?

The FTC guidelines state to not “assume that a platform’s disclosure tool is good enough, but consider using it in addition to your own, good disclosure.” This is because the paid promotion box could easily be missed since it only appears briefly in a video and may not coincide with the sponsored portion of the video. 

Why do I need to say “sponsored” if I work on an affiliate basis?

The FTC guidelines say that disclosures need to use simple and clear language. Since most consumers understand that “sponsored” means the influencer is being compensated and consumers and less likely to understand what an affiliate is, most brands prefer that influencers use “sponsored” as a disclosure. It is important to remember that brands must also comply with FTC guidelines, so there may be differences between brands and their preferred disclosures. 

Was this helpful? Still have questions? We’d love to help answer your questions! Reach out to us at

Share This Article:

Download Our Mobile App

Partner With Us:

Grow Your Revenue with Brand Partnerships

More Posts:

How Many Hashtags Should You Really Use on Instagram?

In the bustling world of Instagram, hashtags are the glue that binds content creators to their audiences. They serve as gateways to discovery, connecting users with shared interests and passions. But, like any powerful tool, the usage of hashtags requires finesse. Too few, and your content may remain hidden in the depths of the platform; too many, and you risk drowning out your message altogether.


Thriving as a Content Creator in 2024: Strategies for Success

In the ever-evolving world of digital content, influencers and YouTube creators stand at the forefront of entertainment, education, and community building. With the platform constantly changing and viewer preferences shifting, staying ahead requires creativity, strategic planning, and adaptability. Here are key strategies to ensure your growth and success in 2024.


Bouncing Back: Reviving Your YouTube Channel’s Performance

Experiencing a slump in your YouTube channel’s performance can be disheartening. Whether it’s a noticeable drop in viewership, fewer likes and comments, or a general lack of engagement, such a phase can lead to questioning your content’s impact. However, this isn’t the end of the road. Consider this an opportunity to reassess, innovate, and reengage your audience more strongly than before. Here are actionable steps to help you revive your YouTube channel.


The Impact of YouTube Shorts on Your Channel’s Growth

In the evolving landscape of digital content, YouTube Shorts has emerged as a formidable tool for creators looking to expand their reach and engagement on the platform. Since its introduction, Shorts has stirred both curiosity and skepticism among creators, with many questioning its efficacy and impact on their overall YouTube presence. This blog post delves into how leveraging YouTube Shorts can significantly benefit your channel and dispels some common misconceptions about posting Shorts regularly.

Performance Partnerships
for Creators & Brands