Insights for Creators & Marketers

As a tech giant, Google is literally shaping the future of internet policy and law. As a tech giant, Google is literally shaping the future of internet policy and law. Google has more than 900 team members in their legal department, taking their place “at the forefront of legislative and policy changes so that we can lead the industry in protecting our users’ data.”

Influencer marketing has become a popular way for brands to reach their target audience through social media platforms. However, with this popularity comes the need for proper disclosure to ensure transparency and compliance with regulations set forth by the Federal Trade Commission (FTC). As an influencer, it can be confusing to understand what is required for FTC disclosures and how to properly implement them. In this blog post, we will answer some frequently asked questions about FTC disclosures for influencers to help you navigate this important aspect of your content creation.

If you’re a creator interested in collaborating with brands or other creators, here are a few common disclosure mistakes to avoid.

As a digital health brand, it is a given that you will come into contact with sensitive, private health data for your customers. It is vitally important to handle that information correctly, not only to ensure that you protect your customers but also to protect your brand from potential lawsuits.

Whether you’re a seasoned creator with plenty of deals under your belt, or breaking into the scene and haven’t done a single deal yet, you’ll want to check out these tips.

More and more bills are being introduced regarding consumer privacy- here’s what you need to know to protect your brand and slay your marketing.

If you’re not sold on the importance of making sure your ads and influencer generated content are not deceptive or misleading, check out the docuseries on Netflix – Pepsi, Where’s My Jet?. Alternatively, just keep reading this to get the gist.

Are you a content creator? Are you passionate about sharing your best tips, brightest ideas, and favorite products with your audience? Whether it’s step-by-step guides for traveling the world, tips for living a healthier lifestyle, or sharing delicious and inspiring new recipes- if you’re working with brands, you’ll need to know how to navigate these guidelines, or you might find yourself facing penalties!

Feeling overwhelmed with trying to keep up with ever changing influencer marketing? Social platforms come out with new features you want to incorporate in your marketing every day. Content trends pop up every time you turn around. There’s a new up and coming influencer in the spotlight every time you refresh your feed.