Tips for Staying Relatable as a Creator

Staying Relatable

Being relatable to your audience is a massive factor in your success as a creator. Becoming successful is the goal for every creator, but once you’ve made it big, you can’t forget a significant key to lasting success: Relatability with your audience. Here are three tips to remain relatable to your audience as a creator:

Choose the Right Partnerships.

Relatability can look different depending on the content you produce and what your target audience is. Keeping in mind common interests, morals, and hobbies that your audience likely has will enable you to accept partnerships that align most with your audience and keep that relatability that pulled your viewers in from the start.

If you post typical “Day In The Life” vlogs but choose to partner with a luxury handbag brand, it might not fit with the brand image you’ve created on YouTube. Taking any sponsorship thrown your way can result in lower audience loyalty and can alter how your viewers see your integrity.

Stay Genuine

Being genuine is a large piece of audience loyalty. You are the reason people want to consume your content. If you are over the top or fake who you are, viewers will see through it. Your audience will sense if you’re not being genuine, mainly if you accept any brand deal that comes your way. If your audience doesn’t think you’re being honest with them, they will likely not want to stick around.

If you begin to make serious money as a creator and lose your relatability with your audience, it can leave a bad taste in your audience’s mouth. Staying true to your morals, interests, sense of humor, and personality despite your success will show viewers that you are genuine.

Your Viewers are People too.

An important idea that some creators forget after making a name for themselves is that your viewers are all unique people with unique circumstances. Creators must be careful to avoid generalizing or dismissing the struggles that people in their audience could face. When a creator is out of touch with their viewer’s day-to-day life, it can be unappealing to some audiences.

Additionally, creators should be extra careful not to take advantage of their audience for their gain, financial or otherwise. Creators should be mindful of the partnerships they engage in and consider when deals might be perceived as exploitation.

Maintaining relatability is a tricky thing to do as a creator. Some creators might thrive on providing their audience with a viewing experience that is explicitly not relatable. However, for most influencers, that isn’t the case. Relatability is necessary for most creators to keep in mind as they gain popularity.

Share This Article:

Download Our Mobile App

Partner With Us:

Grow Your Revenue with Brand Partnerships

More Posts:

How Frequently Should You Publish On YouTube?

How Frequently Should You Publish On YouTube?

One of the keys to growing your audience on YouTube is creating and uploading content consistently. However, it can be challenging to determine how frequently you should upload to keep your audience engaged without overwhelming them. Here are some factors to consider when determining how frequently you should upload to grow your audience on YouTube.


The Significance of KOLs

It’s no secret that influencer marketing is a powerful tool. In recent years, social media influencers, especially key opinion leaders (KOLs), have become integral to marketing for brands’ success. KOLs are considered experts in their respective fields and have a significant following on social media.

Five Reasons YouTube Shorts Might Overtake TikTok

Five Reasons YouTube Shorts Might Overtake TikTok

Over the past few years, TikTok has taken the social media world by storm with its short-form videos and highly engaging content. However, YouTube is now throwing its hat into the ring with YouTube Shorts, a new feature that allows users to create and share short-form videos on the platform. Here are some reasons why YouTube Shorts could become more popular than TikTok.

UGC Creators and Why You Should Work With Them

The Success of Lifestyle Bloggers

In recent years, the rise of lifestyle bloggers has been a phenomenon on social media platforms such as Instagram, YouTube, and TikTok. These bloggers have amassed enormous followings by sharing their experiences, perspectives, and advice on various aspects of life, such as fashion, beauty, wellness, travel, and relationships. But, what specifically leads to the success of lifestyle bloggers?  Here are a couple reasons:

Performance Partnerships
for Creators & Brands