Three Tips for Staying Relevant as a Content Creator
Throughout internet history, there are many examples of content creators that have been able to stand the test of time. Some creators have successfully made content on YouTube and social media for ten or more years. These creators have unlocked a key to success that new influencers can take notes on. The common denominator linking all these creators, no matter their niche, has been their ability to stay relevant.
Staying relevant can take on a couple different meanings, but for the purposes of this article, relevance will be defined as staying popular, boosting visibility, and maintaining engagement among your audience and beyond.
But how can influencers maintain relevance for so long? How do creators stay popular, trending, and on a viewer’s radar for so many years? Here are a few tips to help creators stay relevant in the ever-changing environment of the internet.
Make Trending Content
Staying up to date with current trends could be the number one reason that creators stay in the spotlight for so long. While still staying true to the type and style of content they publish, creators should be able to keep up with trends and cultural events. There are many “Top Trends of 2022” type of articles creators can reference, but just frequenting the internet and observing will be the most informative.
Though there might be a learning curve, once creators learn how to incorporate trending topics and ideas with their niche, they will be able to find success. The internet is always evolving and by sticking with popular trends and maintaining relevance, more brands will seek partnerships.
As a creator, maintaining a posting schedule is a must. You must consistently create content to be on your audience’s radar regularly. A viewer will value that once or twice a week their favorite creator will produce videos that are topical and engaging.
If you want to learn more about posting schedules and why they are important, check out this article.
Engage with your Audience
To best keep up with their viewers, creators should turn to them for advice. By asking audiences what topics or video types they would like to see next, new creators can find what their viewers like to see the most and give them more of it. This can be another strategy for keeping up with trending topics or ideas.
Additionally, when viewers feel like they are heard and get recognition from their favorite creator, a greater sense of connection is established. Because of the interaction with a valued creator, viewers will consistently return and consume that creator’s content.
Above all else, creators must stay true to who they are and what kind of content they create. Authenticity plays a big part in why audiences stick around for so long. Once a creator “sells out,” or begins creating content that is incongruent with who they are or why they started making content in the first place, they will lose the connection with their audience.
In addition to gaining a loyal following, creators who can stay relevant to their audience will attract the attention of brands that want partnerships. Partnerships are a great way for influencers to gain revenue and success on their chosen platform.
Creators have the tough job of maintaining relevance and adapting to the changing internet while also incorporating their own flair. By integrating these tips into their work, creators can nail down that balance and will find lasting success in the digital landscape. As the internet evolves, how do you plan to stay in the spotlight as a creator?