Insights for Creators & Marketers

As more audio-first podcasts start to simulcast video episodes onto YouTube, the platform is beginning to optimize its user experience for podcast consumers through a new podcast-first destination. According to a report by 9to5Google, “the dedicated podcast page YouTube.com/podcasts went live sometime last month and is now linked, at least for some users, on YouTube’s existing Explore page alongside other top destinations like Gaming, Sports, Learning, Fashion, and others. It did not appear in the website’s sidebar navigation, however.”

Over the years, I have written a few articles about showing brands that you care. Caring is a simple ingredient that can lead to extraordinary, long-lasting relationships. There are countless ways to show brands you care, but here are three new ways I’ve observed in the last few months that I think all creators should consider.

Like all the other social media networks, it can benefit creators greatly to gain a verified badge on TikTok. Having the little blue and white check next to your username can set you apart from the average user and prove to audiences that you are someone worth recognizing.

The new app BeReal is the talk of the internet lately. This photo-sharing app has been downloaded over 20 million times and has maintained top spots on the U.S. Apple Store in the free apps section. What is this new app? Do influencers and brands have a place on the app, or will they ever?

In recent months, Instagram has been planning and rolling out new features to make running a business a breeze for influencers. From Reels to a new portfolio option, Instagram continues to add features that will support creators and drive business to the app.

Feeling overwhelmed with trying to keep up with ever changing influencer marketing? Social platforms come out with new features you want to incorporate in your marketing every day. Content trends pop up every time you turn around. There’s a new up and coming influencer in the spotlight every time you refresh your feed.

As many content creators are learning, owning a YouTube channel is a business. It is a modern-day media company, and to succeed as a media company, one must take finances and taxes seriously. But that isn’t bad news. There are a ton of financial advantages.

We all know the feeling. We receive an email from a brand about a sponsored promotion. We can quickly record the video without trying out the product and make a quick dollar. Or we can wait it out and do a full product review. It is a hard decision to make. But after years of helping creators make money with brands that make a positive impact, I have realized the answer is: always try the product before promoting it.

Meta announced on September 26th that they are adding new features to make the switch between Instagram and Facebook accounts easier. What does this mean for influencers moving forward?