Insights for Creators & Marketers

Consistency is Key

Consistency: The Key to Success

In today’s digital era, content creation has become a viable career path for many individuals. Whether it be blogging, vlogging, podcasting, or social media influencing, the allure of turning one’s passion into a full-time job is undeniable. However, the journey to success in the realm of content creation has its challenges. Among the plethora of advice available to aspiring content creators, one fundamental principle stands out as the most crucial: consistency. Consistency is vital for someone to have when aiming to make content creation their full-time occupation.

Read More »
fake followers

The Harmful Effects of Fake Followers

In the world of social media and influencer marketing, having a large following has become a measure of success and influence. However, pursuing a large following has given rise to a troubling phenomenon: fake followers.

Read More »
TikTok Shop

How TikTok Shop Impacts Influencer Marketing

TikTok is one of the fastest-growing social media platforms, with over one billion monthly active users worldwide. The platform’s popularity has soared over the past few years, with millions of users flocking to it to watch short, engaging videos. In addition to its entertainment value, TikTok has become a platform for influencer marketing, where brands collaborate with creators to promote their products and services. Recently, TikTok launched a new feature called “TikTok Shop,” which has the potential to revolutionize influencer marketing.

Read More »
YouTube Collaboration

Why Collaborating with Other YouTubers is Beneficial

YouTube has become one of the largest video-sharing platforms in the world. It has opened up a new world of opportunities for content creators to showcase their talents, grow their audience, and monetize their content. One way that creators can take advantage of this platform is through collaborations. In this blog post, we’ll explore the reasons why creators should be doing YouTube collaborations and the benefits they bring.

Read More »
Create content for the world

When I was a younger man, my life centered around sports

When I was a younger man, my life centered around sports. I would practice and compete in a variety of sports for many years. What I loved about sports is that it challenged me to always share the practice time in a competition. I didn’t realize it at the time but sports really was my way of being a creator. I would practice to improve so that on game night I could compete and share my talents with the crowd. I didn’t love the practicing, but I loved that it gave me an opportunity to be in front of a crowd. I think that self-challenging is a key element for today’s creators.

Read More »
Sustainable Creators

Five Sustainable Creators Making a Difference

Sustainability has become an increasingly popular topic in recent years as people become more aware of the impact of their actions on the environment. Creators have played a key role in raising awareness about sustainability, creating content that educates, inspires, and encourages people to make more sustainable choices. Here are five content creators making a difference in the world by speaking on their passion for sustainability. 

Read More »
Four Reasons You Should Always Try A Product Before Endorsing It

Product Usage: A Game Changer

As a YouTube creator, you can earn money through sponsorships and product promotions. However, it’s important to remember that your audience trusts your opinion, and promoting a product you haven’t tried or don’t believe in can damage that trust. Here are some reasons why YouTube creators should try products before promoting them:

Read More »
YouTube SEO

The Power of YouTube SEO 

YouTube has become the second largest search engine in the world after Google, making it an incredibly powerful tool for businesses and individuals to reach their target audience. However, with millions of videos being uploaded daily, it can be challenging to stand out and get your content seen by the right people. This is where search engine optimization (SEO) comes in and why optimizing YouTube videos for SEO is so important.

Read More »

Performance Partnerships
for Creators & Brands