Insights for Creators & Marketers

When you become an influencer, you may receive public relations packages from brands. PR packages are gifts from a brand that allows a creator to sample their products. Brands specifically curate a list of influencers to send products to based on their target audience and what a creator’s niche will be. Here is a quick guide to PR packages for influencers.

As a tech giant, Google is literally shaping the future of internet policy and law. As a tech giant, Google is literally shaping the future of internet policy and law. Google has more than 900 team members in their legal department, taking their place “at the forefront of legislative and policy changes so that we can lead the industry in protecting our users’ data.”

Recently, TikTok announced plans for a Talent Manager Portal for TikTok creators. While it is still in alpha testing, some have tried this new feature in the Creator Marketplace.

Influencer marketing has become a popular way for brands to reach their target audience through social media platforms. However, with this popularity comes the need for proper disclosure to ensure transparency and compliance with regulations set forth by the Federal Trade Commission (FTC). As an influencer, it can be confusing to understand what is required for FTC disclosures and how to properly implement them. In this blog post, we will answer some frequently asked questions about FTC disclosures for influencers to help you navigate this important aspect of your content creation.

In a blog post, Instagram announced on March 21st that they’re adding new types of Instagram ads. The new types of ads Instagram plans on rolling out are Reminder Ads and Search Results Ads.

If you’re a creator interested in collaborating with brands or other creators, here are a few common disclosure mistakes to avoid.

Many brands may have recently taken a humorous approach to their social media presence. The comedic tone works well for Netflix, Wendy’s, and Old Spice. Whether they are interacting with Twitter users or creating memes to repost, some brands have that funny factor and use it to their advantage.

As a digital health brand, it is a given that you will come into contact with sensitive, private health data for your customers. It is vitally important to handle that information correctly, not only to ensure that you protect your customers but also to protect your brand from potential lawsuits.

It’s no secret that hashtags have an influential role on social media. According to The Small Business Blog, 125 million hashtags are tweeted daily. Because of their success, brands have used hashtags to their advantage for marketing efforts. Thus, hashtag campaigns were born. But what are they? And why should I care? Here is a quick guide to hashtag campaigns: