New Instagram Features Support Creators

New Instagram Features

In recent months, Instagram has been planning and rolling out new features to make running a business a breeze for influencers. From Reels to a new portfolio option, Instagram continues to add features that will support creators and drive business to the app.

Bonus Program

First, Instagram has added a Reels Play Bonus Program option for creators using the service. In this “invite-only” program, creators can monetize their reels directly through the app.

Certain conditions under which you can earn bonuses on your Reels content. Instagram does note that each creator’s case will be different, and the requirements for bonuses can vary from person to person.

 A creator’s Reels video performance is one way they can earn money. The more views you get, the more money you make. Instagram does note that the rate per play may vary over time.

If a creator produces a predetermined number of videos, they might also be eligible to receive a bonus through Instagram. You can earn money per Reel if you reach a certain number of Reels.

Finally, if a creator creates a Reel based on a prompt from Instagram, they can get payment from Instagram.

This option is suitable for creators still trying to earn income on the content they produce outside of branded content. Currently, the Reels Play Bonus Program does not recognize branded content as eligible for bonuses.

Adspace on Reels

In addition to monetizing Reels, Instagram is reportedly testing the option for creators to put advertisements on their videos.

It is as simple as flipping a switch. Once the option is turned on, creators would be able to make their videos on Instagram visible to brands looking to advertise. If the brand views the video and deems it appropriate, it will allow their ads to be shown before the video, allowing for more direct monetization on Instagram.

Media Kit

According to SocialMediaToday and later confirmed by the company, Instagram is currently in a testing phase for a Media Kit for Creators.

This option would show creators how to build a portfolio to share with brands for potential partnerships. In this portfolio, the creator’s top posts, analytics from their content, and a personal bio would be presented to better pitch a creator to potential brands.

While this feature has not been released yet, it is currently being tested.

Instagram continues to implement tools that help creators stay on top of earnings while creating content. While these options are great for the short term and make a bit of change on the side, building long-term partnerships with brands should be at the top of the list for creators. At InfluenceLogic, we aid creators in connecting with brands and creating lasting partnerships that continue to pay off.

If you’re interested in learning more about pursuing partnerships, email our Brand Partnerships Team at

Share This Article:

Download Our Mobile App

Partner With Us:

Grow Your Revenue with Brand Partnerships

More Posts:

AI YouTuber

The Rise of AI YouTubers: Navigating the New Frontier of Content Creation

The digital landscape is evolving at an unprecedented pace, with artificial intelligence (AI) spearheading much of this transformation. One intriguing development is the emergence of AI YouTubers, a concept that blends technology with creativity to redefine content creation. This blog post delves into what it means to be an AI YouTuber, the challenges involved, the potential benefits, and crucial factors to consider.

Shadowban Survival: Elevate Your Content & Escape Invisibility

Shadowbanning is a term that has become increasingly prevalent among content creators across various social media platforms. It refers to the practice of making a user’s content less visible or discoverable to the broader audience without any notification. This can significantly impact engagement rates, reach, and the overall success of a content creator. This blog post explores why shadowbanning might occur, what it implies for creators, how to identify if you’ve been shadowbanned, strategies to pivot from it, and preventative measures to avoid facing it.

The Power of Thumbnails: A Key to YouTube Success

As a YouTube content creator, you might wonder how essential thumbnails are for your videos. Do they make a difference? The short answer is a resounding yes. In this blog post, we’ll delve into the significance of thumbnails and explore how they can impact your channel’s success, backed by facts from credible sources.

Performance Partnerships
for Creators & Brands