New Instagram Features Support Creators

New Instagram Features

In recent months, Instagram has been planning and rolling out new features to make running a business a breeze for influencers. From Reels to a new portfolio option, Instagram continues to add features that will support creators and drive business to the app.

Bonus Program

First, Instagram has added a Reels Play Bonus Program option for creators using the service. In this “invite-only” program, creators can monetize their reels directly through the app.

Certain conditions under which you can earn bonuses on your Reels content. Instagram does note that each creator’s case will be different, and the requirements for bonuses can vary from person to person.

 A creator’s Reels video performance is one way they can earn money. The more views you get, the more money you make. Instagram does note that the rate per play may vary over time.

If a creator produces a predetermined number of videos, they might also be eligible to receive a bonus through Instagram. You can earn money per Reel if you reach a certain number of Reels.

Finally, if a creator creates a Reel based on a prompt from Instagram, they can get payment from Instagram.

This option is suitable for creators still trying to earn income on the content they produce outside of branded content. Currently, the Reels Play Bonus Program does not recognize branded content as eligible for bonuses.

Adspace on Reels

In addition to monetizing Reels, Instagram is reportedly testing the option for creators to put advertisements on their videos.

It is as simple as flipping a switch. Once the option is turned on, creators would be able to make their videos on Instagram visible to brands looking to advertise. If the brand views the video and deems it appropriate, it will allow their ads to be shown before the video, allowing for more direct monetization on Instagram.

Media Kit

According to SocialMediaToday and later confirmed by the company, Instagram is currently in a testing phase for a Media Kit for Creators.

This option would show creators how to build a portfolio to share with brands for potential partnerships. In this portfolio, the creator’s top posts, analytics from their content, and a personal bio would be presented to better pitch a creator to potential brands.

While this feature has not been released yet, it is currently being tested.

Instagram continues to implement tools that help creators stay on top of earnings while creating content. While these options are great for the short term and make a bit of change on the side, building long-term partnerships with brands should be at the top of the list for creators. At InfluenceLogic, we aid creators in connecting with brands and creating lasting partnerships that continue to pay off.

If you’re interested in learning more about pursuing partnerships, email our Brand Partnerships Team at brandpartnerships@influencelogic.com.

Share This Article:

Download Our Mobile App

Partner With Us:

Grow Your Revenue with Brand Partnerships

More Posts:

TikTok Now

What does the future of TikTok Now look like?

Recently, TikTok launched a new feature on the app called Now. Users are prompted to take a picture at a random time of the day from their front and back cameras. Much like the French app BeReal, TikTok Now encourages users to post at an unexpected time and more authentically show what they are doing.

YouTube Ad Script

How Brands Can Create A Great YouTube Ad Script

Do not tell creators to wing it! If you are buying influencer marketing media integrations in 2022, you need to be giving creators scripts that inspire action. To put creators in the best position for success, here are a few simple tips we always follow at InfluenceLogic.

Brands Build Deeper Connections

Three Ways Brands Can Build Deeper Relationships With Creators

Q1 2023 media buying is upon us, and many brands are thinking about it all wrong. Put simply, most brands think like advertisers, not like YouTube community members. If you are planning your 2023 media content strategy, consider these three tips to bring some empathy to your relationships with influencers and, in turn, maximize the impact of your program.

Three Types of Sponsorships

Three Types of Sponsorships Creators Should Know About

For many creators, negotiating deals with brands can be nerve-wracking. It is difficult to know how much to charge, structure deals, and ensure you set yourself up for a long-term partnership. In this article, I hope to share three standard deal types you should know about before negotiating with a brand. By understanding these deal types, you should be able to co-create a mutually beneficial partnership with any brand.

Performance Partnerships
for Creators & Brands