Insights for Creators & Marketers

Making your own schedule, being your own boss, and creating content you love are just a few of the perks of being an influencer. In 2023, the number of influencers on the market is set to grow by 23.4 percent (TheB2BHouse). To further build your platform and make yourself known, it will be essential to leave behind some habits to develop your platform even more. Here are three habits to leave behind as a creator:

Everyday, my life is like Shark Tank. Someone stops me somewhere and wants to pitch me. I was playing craps in Vegas a few weeks ago and someone actually tried to pitch me their startup while the dice were rolling. My answer to most of these people is that they really need to invest in themselves before they pitch me. As a creator, your first thinking should be as an investor. That will be your greatest opportunity for big returns.

In my thirty plus years of being a founder or investor, I have spent almost all of that with other people who had an “entrepreneurial spirit”. While no one can really define what that means it is pretty easy to define and see patterns in people and why they want to be an entrepreneur.

If you’re not sold on the importance of making sure your ads and influencer generated content are not deceptive or misleading, check out the docuseries on Netflix – Pepsi, Where’s My Jet?. Alternatively, just keep reading this to get the gist.

Are you a content creator? Are you passionate about sharing your best tips, brightest ideas, and favorite products with your audience? Whether it’s step-by-step guides for traveling the world, tips for living a healthier lifestyle, or sharing delicious and inspiring new recipes- if you’re working with brands, you’ll need to know how to navigate these guidelines, or you might find yourself facing penalties!

Being relatable to your audience is a massive factor in your success as a creator. Becoming successful is the goal for every creator, but once you’ve made it big, you can’t forget a significant key to lasting success: Relatability with your audience. Here are three tips to remain relatable to your audience as a creator:

In the Instagram bio section, there is a space where users can display a link to external websites. The same function also appears on TikTok. While these tools are excellent for gaining visibility on other platforms, their functionality is limited. Luckily, there are workarounds to maximize the efficacy of the link creators display in their bio.

Like hashtags, emojis can be powerful tools to use in your influencer marketing strategies. Apple recently released 123 new emojis, meaning there are more ways than ever to send a message without words. But is being up on trending emojis and their meanings valuable as a creator or brand? Should brands and influencers be using emojis in their posts?

Lately, it seems like more and more brands are becoming active in the comments section of popular social media accounts. It has proven successful for many brands to leave supportive or funny comments under posts of other verified accounts, but why? Should all brands implement this strategy?