Insights for Creators & Marketers

The new app BeReal is the talk of the internet lately. This photo-sharing app has been downloaded over 20 million times and has maintained top spots on the U.S. Apple Store in the free apps section. What is this new app? Do influencers and brands have a place on the app, or will they ever?

In recent months, Instagram has been planning and rolling out new features to make running a business a breeze for influencers. From Reels to a new portfolio option, Instagram continues to add features that will support creators and drive business to the app.

Meta announced on September 26th that they are adding new features to make the switch between Instagram and Facebook accounts easier. What does this mean for influencers moving forward?

Being verified on any platform comes with a new set of perks, primarily from the audience and the platform you’re using. The little check next to your name on YouTube can afford you some credibility among your audience.

Once you begin creating content online, some platforms can be left in the dust. After gaining a following, creators might forget about the benefits of LinkedIn, or think it doesn’t serve them anymore. Even if you think it doesn’t apply to you, LinkedIn is a great door to keep open, even after you’ve reached influencer status.

The social media sphere is filled to the brim with viral content, with a new video being passed around nearly every day. But what makes viral content so popular? Is there a formula to unlock virality on the internet? While there might not be one exact method, there are things creators can do to boost their chances of being the next viral video hit.

Burnout is bound to happen in any field. Professional burnout occurs when there are too many stress factors from your job for too long. For an influencer, this is no different and it makes sense that this could happen with millions of eyes on them.

Whether you believe it or not, the little blue check mark makes a difference as a creator on Instagram. According to Instagram, a verified badge signifies that “an account is the authentic presence of a public figure, celebrity or brand it represents.” They go on to clarify that the blue check mark does not mean Instagram endorses these figures.

Hashtags are small, but mighty. When using social media, hashtags can often help with the success of your posts, shares, likes, and even follower counts. Hashtags are used on a variety of different social media and video sharing sites and using them effectively can pay off in the long run.