Insights for Creators & Marketers

Like hashtags, emojis can be powerful tools to use in your influencer marketing strategies. Apple recently released 123 new emojis, meaning there are more ways than ever to send a message without words. But is being up on trending emojis and their meanings valuable as a creator or brand? Should brands and influencers be using emojis in their posts?

Lately, it seems like more and more brands are becoming active in the comments section of popular social media accounts. It has proven successful for many brands to leave supportive or funny comments under posts of other verified accounts, but why? Should all brands implement this strategy?

Recently, TikTok launched a new feature on the app called Now. Users are prompted to take a picture at a random time of the day from their front and back cameras. Much like the French app BeReal, TikTok Now encourages users to post at an unexpected time and more authentically show what they are doing.

Like all the other social media networks, it can benefit creators greatly to gain a verified badge on TikTok. Having the little blue and white check next to your username can set you apart from the average user and prove to audiences that you are someone worth recognizing.

The new app BeReal is the talk of the internet lately. This photo-sharing app has been downloaded over 20 million times and has maintained top spots on the U.S. Apple Store in the free apps section. What is this new app? Do influencers and brands have a place on the app, or will they ever?

In recent months, Instagram has been planning and rolling out new features to make running a business a breeze for influencers. From Reels to a new portfolio option, Instagram continues to add features that will support creators and drive business to the app.

Meta announced on September 26th that they are adding new features to make the switch between Instagram and Facebook accounts easier. What does this mean for influencers moving forward?

Being verified on any platform comes with a new set of perks, primarily from the audience and the platform you’re using. The little check next to your name on YouTube can afford you some credibility among your audience.

Once you begin creating content online, some platforms can be left in the dust. After gaining a following, creators might forget about the benefits of LinkedIn, or think it doesn’t serve them anymore. Even if you think it doesn’t apply to you, LinkedIn is a great door to keep open, even after you’ve reached influencer status.