Why Brands Should be Active in the Comments Section

Brands Should be Active

Lately, it seems like more and more brands are becoming active in the comments section of popular social media accounts. It has proven successful for many brands to leave supportive or funny comments under posts of other verified accounts, but why? Should all brands implement this strategy?

The idea to start this short, sweet, and to-the-point dialogue in the comments section of Instagram posts, TikTok videos or Tweets became more popular around 2019. Brands like Taco Bell and IHOP were seen under popular posts leaving their two cents or making a little pun here and there.

Instagram has even promoted this type of interaction by giving a preview of the two most recent comments from verified accounts. Instagram pins comments from verified accounts and brands at the top of the comments section for easier viewing. Even a brief connection under a post can provide more visibility for your brand.

While these comments might seem like small acts, they can leave a significant impact. When brands comment on news articles or celebrities’ posts, they show that they are keeping up with current events and trends. Even if they simply comment with popular emojis, it shows that they are up with what is popular, which on social media can mean the world.

Additionally, it is even more beneficial when brands interact with smaller creators. On TikTok, it is not rare to see a creator video respond to a comment from a verified account. When they create a whole video based on the brand’s comment, creators highlight that these brands are interacting with their audience, which reflects positively on the brand.

The types of comments brands leave on posts and videos should be evaluated to fit with the brand’s image. When brands respond to creators, they must determine how they will address their audience and stick to it. Some companies might respond comically, while others might maintain a more formal tone.

Depending on what image they are trying to portray, brands must tailor their approach to their audience. Either way, being active and maintaining a connection with your audience as a brand is essential. By connecting with their audience, brands can strengthen their relationships with those who purchase their products or services.

Share This Article:

Download Our Mobile App

Partner With Us:

Grow Your Revenue with Brand Partnerships

More Posts:

AI YouTuber

The Rise of AI YouTubers: Navigating the New Frontier of Content Creation

The digital landscape is evolving at an unprecedented pace, with artificial intelligence (AI) spearheading much of this transformation. One intriguing development is the emergence of AI YouTubers, a concept that blends technology with creativity to redefine content creation. This blog post delves into what it means to be an AI YouTuber, the challenges involved, the potential benefits, and crucial factors to consider.

Shadowban Survival: Elevate Your Content & Escape Invisibility

Shadowbanning is a term that has become increasingly prevalent among content creators across various social media platforms. It refers to the practice of making a user’s content less visible or discoverable to the broader audience without any notification. This can significantly impact engagement rates, reach, and the overall success of a content creator. This blog post explores why shadowbanning might occur, what it implies for creators, how to identify if you’ve been shadowbanned, strategies to pivot from it, and preventative measures to avoid facing it.

The Power of Thumbnails: A Key to YouTube Success

As a YouTube content creator, you might wonder how essential thumbnails are for your videos. Do they make a difference? The short answer is a resounding yes. In this blog post, we’ll delve into the significance of thumbnails and explore how they can impact your channel’s success, backed by facts from credible sources.

Performance Partnerships
for Creators & Brands