Insights for Creators & Marketers

Avoiding FTC Penalties

The Ultimate Guide to Avoiding FTC Penalties for Influencers

Are you a content creator? Are you passionate about sharing your best tips, brightest ideas, and favorite products with your audience? Whether it’s step-by-step guides for traveling the world, tips for living a healthier lifestyle, or sharing delicious and inspiring new recipes- if you’re working with brands, you’ll need to know how to navigate these guidelines, or you might find yourself facing penalties!

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Staying Relatable

Tips for Staying Relatable as a Creator

Being relatable to your audience is a massive factor in your success as a creator. Becoming successful is the goal for every creator, but once you’ve made it big, you can’t forget a significant key to lasting success: Relatability with your audience. Here are three tips to remain relatable to your audience as a creator:

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Bio Link Tools

Why Bio Link Tools are Effective

In the Instagram bio section, there is a space where users can display a link to external websites. The same function also appears on TikTok. While these tools are excellent for gaining visibility on other platforms, their functionality is limited. Luckily, there are workarounds to maximize the efficacy of the link creators display in their bio.

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Using Emojis

Using Emojis for Brands and Creators

Like hashtags, emojis can be powerful tools to use in your influencer marketing strategies. Apple recently released 123 new emojis, meaning there are more ways than ever to send a message without words. But is being up on trending emojis and their meanings valuable as a creator or brand? Should brands and influencers be using emojis in their posts?

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Brands Should be Active

Why Brands Should be Active in the Comments Section

Lately, it seems like more and more brands are becoming active in the comments section of popular social media accounts. It has proven successful for many brands to leave supportive or funny comments under posts of other verified accounts, but why? Should all brands implement this strategy?

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TikTok Now

What does the future of TikTok Now look like?

Recently, TikTok launched a new feature on the app called Now. Users are prompted to take a picture at a random time of the day from their front and back cameras. Much like the French app BeReal, TikTok Now encourages users to post at an unexpected time and more authentically show what they are doing.

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YouTube Ad Script

How Brands Can Create A Great YouTube Ad Script

Do not tell creators to wing it! If you are buying influencer marketing media integrations in 2022, you need to be giving creators scripts that inspire action. To put creators in the best position for success, here are a few simple tips we always follow at InfluenceLogic.

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Brands Build Deeper Connections

Three Ways Brands Can Build Deeper Relationships With Creators

Q1 2023 media buying is upon us, and many brands are thinking about it all wrong. Put simply, most brands think like advertisers, not like YouTube community members. If you are planning your 2023 media content strategy, consider these three tips to bring some empathy to your relationships with influencers and, in turn, maximize the impact of your program.

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Performance Partnerships
for Creators & Brands