Insights for Creators & Marketers

As a creator, it is important to pay attention to your engagement on the social media platforms you use. While no one fully understands “the algorithm” on Instagram, there are a couple of ways to gain better engagement and more followers. Once you crack the code that best fits with your audience, you can see growth in your followers, reposts, comments, and likes.

As the internet grows and shifts, influencers are finding new ways to connect with their audiences and build their following. Live streaming has recently become very popular among creators. Here are some reasons why you should consider live streaming as a creator.

Throughout internet history, there are many examples of content creators that have been able to stand the test of time. Some creators have successfully made content on YouTube and social media for ten or more years. These creators have unlocked a key to success that new influencers can take notes on. The common denominator linking all these creators, no matter their niche, has been their ability to stay relevant.

Whether you consume their content, or even just see thumbnails for their videos on YouTube, vloggers are everywhere. Vlog is a portmanteau of the words video and blog. People who vlog, also known as vloggers, post videos of their daily life to social media platforms similar to a written blog. But why are vloggers so popular? Here are a few reasons why vlogging is successful in the digital landscape and how teaming with these creators can mean positive things for your brand’s advertising strategies.

The idea of short-form video platforms is relatively new. YouTube Shorts was fully released in July of 2021, Instagram Reels was launched in August of 2020 and TikTok launched in August of 2018. Each of these platforms have their perks and downsides. Choosing which platform to publish content on can be dependent on the type of content you produce and what your target audience is. Here are some perks and drawbacks of each platform mentioned above.

When we think about influencers and creators, the idea that comes to mind is people who post their content on Instagram, YouTube, and even TikTok. While it’s often not our first thought, podcasting is a type of content creation that is on the rise and depending on the brand’s target demographics can perform very well at attracting new customers.

In 2017, ByteDance Ltd. acquired an app called Musical.ly. By mid-2018, it had been transformed into the popular app known as TikTok. Many influencers have found success solely through TikTok since its start. Some influencers gained their following through other platforms, like YouTube and have yet to try their hand at being a “TikToker.” If you aren’t already, you should consider making a TikTok account. Here’s why:

Brand loyalty is characterized by consumers repeatedly purchasing products from a particular brand. This loyalty can be attributed to their values as a brand, the quality of their products and services, and their brand image. Loyalty to a brand from a consumer perspective has nothing to do with price and everything to do with how the brand markets itself and the products and services it offers.

Whether you post YouTube videos or Instagram posts, as a creator, a major key to success is creating and executing a posting schedule. When a creator is looking to grow in follower count, among the many ways to do that is keeping a consistent posting schedule to engage with your followers.