Insights for Creators & Marketers

If you’re a creator interested in collaborating with brands or other creators, here are a few common disclosure mistakes to avoid.

Many brands may have recently taken a humorous approach to their social media presence. The comedic tone works well for Netflix, Wendy’s, and Old Spice. Whether they are interacting with Twitter users or creating memes to repost, some brands have that funny factor and use it to their advantage.

As a digital health brand, it is a given that you will come into contact with sensitive, private health data for your customers. It is vitally important to handle that information correctly, not only to ensure that you protect your customers but also to protect your brand from potential lawsuits.

It’s no secret that hashtags have an influential role on social media. According to The Small Business Blog, 125 million hashtags are tweeted daily. Because of their success, brands have used hashtags to their advantage for marketing efforts. Thus, hashtag campaigns were born. But what are they? And why should I care? Here is a quick guide to hashtag campaigns:

Whether you’re a seasoned creator with plenty of deals under your belt, or breaking into the scene and haven’t done a single deal yet, you’ll want to check out these tips.

In the early days of the internet, blogs were a new and exciting addition to surfable internet content. These days, you might think, “if blogs are so common, why should I add to the sea of them?” This is a common thought, but there are a few reasons your brand should maintain a blog.

More and more bills are being introduced regarding consumer privacy- here’s what you need to know to protect your brand and slay your marketing.

As an influencer, the things you say hold weight. As the title suggests, your job is to influence audiences. No matter what you’re talking about, your audience will feel compelled to consider your insight into your specific niche, and many people take your word for it with little hesitation. That is the power of an influencer. But what happens if an influencer misleads their audience?

“Follow your passion”. How many times have I heard people say that in my life? Honestly, I have no idea what that means. My passions are around rolled up aces over kings and hitting a Pick 5 with a long shot in the last leg. But no idea how that would have helped me professionally. I think it is the same thing with being a creator.