Should creators license their content to brands? The last time you walked into a company’s office, did you see a video studio? Probably not, right? It is hard for brands to create entertaining video content for their audiences. With more than 80% of the content consumed online today being video, it is increasingly important that brands communicate to their customers via video.
Influencer marketing is developing into one of the three most important marketing channels for Direct-to-Consumer (DTC) brands. For many years Google and Facebook were the only two marketing channels that mattered and influencer marketing was a nice to have. Today, influencer marketing is becoming an increasingly important part of every Direct-to-Consumer brands’ marketing strategy.
In three easy steps that you can implement this week, you will be well on your way to earning money through your own Instagram feed!
What’s equally important as having a wonderful brand, product, or service on the market is having an organized and enthusiastic audience of intrigued individuals interested in your brand, product, or service.
Many years ago, I was at a startup pitch with a founder and he was so adamant about the fact that he was the greatest of all customers of his company. He used the product all of the time and was still trying to figure out why more people weren’t using his product. I asked him the simple question, “how many people in the world are like you?”
In the dawn of the 21st century social media catapulted to the forefront of society and has changed the way many things work, the idea and actions of marketing being a key change. Despite these monumental changes, nearly half of small businesses still aren’t using social media, and many never plan on doing so. Before we can dive into the importance of social media and divulge the key reasons it is so important, we need to truly understand what social media marketing is and what it entails.
Well, in the influencer marketing world, neither brands nor creators are thinking about passive income enough. Too often, deals between these two parties are in-the-moment transactions where little long-term thinking is happening.
This is a mistake. A ton of money is being left on the table.
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What’s most crucial for brands is having your creative online marketing stick out amidst the masses, which can be done through implementing relatable content, offering a way to give back, and contributing free resources to your consumers.