Insights for Creators & Marketers

In recent months, Instagram has been planning and rolling out new features to make running a business a breeze for influencers. From Reels to a new portfolio option, Instagram continues to add features that will support creators and drive business to the app.

Feeling overwhelmed with trying to keep up with ever changing influencer marketing? Social platforms come out with new features you want to incorporate in your marketing every day. Content trends pop up every time you turn around. There’s a new up and coming influencer in the spotlight every time you refresh your feed.

As many content creators are learning, owning a YouTube channel is a business. It is a modern-day media company, and to succeed as a media company, one must take finances and taxes seriously. But that isn’t bad news. There are a ton of financial advantages.

We all know the feeling. We receive an email from a brand about a sponsored promotion. We can quickly record the video without trying out the product and make a quick dollar. Or we can wait it out and do a full product review. It is a hard decision to make. But after years of helping creators make money with brands that make a positive impact, I have realized the answer is: always try the product before promoting it.

Meta announced on September 26th that they are adding new features to make the switch between Instagram and Facebook accounts easier. What does this mean for influencers moving forward?

All of us have different approaches to content creation, audience building, and monetization of our YouTube channels. So many of our motivations for getting into YouTube Shorts are different. If you are still on the fence about YouTube Shorts, consider the rationales that creators in the InfluenceLogic network have told us about how they think about Shorts.

While it is starting to feel like TikTok, YouTube, and Instagram are all morphing into one app, YouTube continues to differentiate itself with investment into learning and education. As the second largest search engine in the world, YouTube has become one of the most important education destinations on the internet. Whether you’re studying for a calculus test or you need help fixing your thermostat, YouTube has you covered in ways TikTok and Instagram simply do not.

Being verified on any platform comes with a new set of perks, primarily from the audience and the platform you’re using. The little check next to your name on YouTube can afford you some credibility among your audience.

Once you begin creating content online, some platforms can be left in the dust. After gaining a following, creators might forget about the benefits of LinkedIn, or think it doesn’t serve them anymore. Even if you think it doesn’t apply to you, LinkedIn is a great door to keep open, even after you’ve reached influencer status.