Insights for Creators & Marketers

YouTube has grown into one of the largest and most popular social media platforms in the world, with over two billion monthly active users. While many individuals and content creators use YouTube to share their videos with the world, it is also an incredibly powerful tool for businesses looking to reach new audiences and engage with their customers. Here are some reasons why brands should consider starting their own YouTube channels.

In the world of influencers, it might take work to pick out the best of the best. Many influencers are skilled at what they do and dedicated to their career. Because of the sheer number of influencers on the market, you may ask, “What are the qualities of a great influencer?” This is an important question when evaluating possible influencers to work with. Here are five qualities to look for in a good influencer:

I am a lifelong fan of the sport of horseracing. Since 2017, I have been the founder and managing partner of a fairly successful racing stable named, Wasabi Ventures Stables. In racing, jockeys ride the 1,200 pound horses at 35 miles per hour, all the while they rarely weigh more than 110 lbs themselves. It takes amazing altheticisim and strength. On the surface, it may not seem like there is a lot of similarities between the game of being a creator and that of being a jockey. But that is where you failed to connect the dots, such as:

Influencers can be categorized by the number of followers they have. The number categorization has five different tiers: mega, macro, mid-tier, micro, and nano-influencers. A number range categorizes each, and partnering with each type of influencer can have its own set of perks.

In 1994, I created my first landing page for a marketing campaign. It was wild Internet times back then and we had to really create the concepts and technology from scratch that we now take for granted. But just like then, today landing pages are an essential part of any brand’s digital marketing strategy. They are designed to convert visitors into customers by providing a focused and optimized user experience. When it comes to maximizing conversions on a landing page, there are several key factors that brands need to consider. Here are some of the most important strategies and tactics that brands can use to maximize conversions on their landing page.

When you become an influencer, you may receive public relations packages from brands. PR packages are gifts from a brand that allows a creator to sample their products. Brands specifically curate a list of influencers to send products to based on their target audience and what a creator’s niche will be. Here is a quick guide to PR packages for influencers.

As a tech giant, Google is literally shaping the future of internet policy and law. As a tech giant, Google is literally shaping the future of internet policy and law. Google has more than 900 team members in their legal department, taking their place “at the forefront of legislative and policy changes so that we can lead the industry in protecting our users’ data.”

Recently, TikTok announced plans for a Talent Manager Portal for TikTok creators. While it is still in alpha testing, some have tried this new feature in the Creator Marketplace.

Influencer marketing has become a popular way for brands to reach their target audience through social media platforms. However, with this popularity comes the need for proper disclosure to ensure transparency and compliance with regulations set forth by the Federal Trade Commission (FTC). As an influencer, it can be confusing to understand what is required for FTC disclosures and how to properly implement them. In this blog post, we will answer some frequently asked questions about FTC disclosures for influencers to help you navigate this important aspect of your content creation.