The Five Levels of Influencers
Influencers can be categorized by the number of followers they have. The number categorization has five different tiers: mega, macro, mid-tier, micro, and nano-influencers. A number range categorizes each, and partnering with each type of influencer can have its own set of perks.
Mega-influencers have over one million followers on any given social media platform. These influencers can be celebrities or creators with a significant reach and following. They are usually very active on social media, achieving a high level of engagement.
Getting to work with a mega-influencer may be challenging, as they are very popular. With mega influencers, matching up your brand with the influencer is essential. Partnering with these influencers can be more expensive because they are well-known, but their content will land on many people’s feeds.
Macro-influencers have between 500,000 and one million followers. They are up there with mega influencers. Their following allows their content also to have a broad reach. They are also very active on social media.
There might be a slightly lower price tag to collaborate with these influencers, but the content they produce will still be viewed by many.
Mid-tier influencers are characterized by having a follower count between 50,000 and 500,000. These followers are likely creators who have put in the grind to reach where they are subscriber-wise. Because they have a smaller following than mega and macro influencers, mid-tier influencers will be closer to their audience.
Because these creators are closer to their audience, a brand must match their niche before partnering. The benefit of this influencer-audience relationship is that their followers trust them and the products they promote.
Micro-influencers hold between 10,000 and 50,000 followers. They are characterized as active and engaged with their audience because of their smaller following.
Working with micro-influencers offers a level of authenticity and trust that audiences of macro-influencers might not necessarily feel. Because these creators are so in touch with their audience, they can better gauge what will appeal to their audience, causing their audience to be more responsive and open to trying it.
With the fewest followers, nano-influencers offer a following of 1,000 to 10,000. They have the smallest yet the most authentic relationship with their audience. Nano-influencers offer the smallest reach.
While they might have a small following, nano-influencers have the closest relationship with their audience. Creators like this are seen as the most authentic to their audience because they interact often. These influencers are also the least expensive to work with due to their small following, making them an excellent place for a brand to start.
Influencer marketing at any level can have a significant impact on brands. This type of marketing is only becoming more and more prevalent as a way to market products and services. The type of influencer you seek to partner with should match your brand’s niche and the reach you wish to obtain.
If you’re interested in learning more about pursuing partnerships, email our Brand Partnerships Team at firstname.lastname@example.org.