The Top Three Reasons Brands should Partner with Micro-Influencers

Top Three Reasons

As a brand, you might feel as though you need a partnership with a major celebrity or an influencer with millions of followers to gain more recognition. While this is one strategy, bigger isn’t necessarily always better. In fact, micro-influencers hold massive power when it comes to influencer marketing campaigns.

A micro-influencer is a creator with follower counts of 10,000 to 100,000 on any of their given social media platforms. Macro-influencers are those who have 500,000 to 1 million followers, and nano-influencers hold 100 to 10,000 followers on their accounts.

While sometimes overlooked, working with micro-influencers can be beneficial for brands and influencers alike. Here are a few ways partnering with micro-influencers can grow your brand.

Micro-influencers are seen as more authentic.

Authenticity is crucial from an audience perspective. When a micro-influencer works with a brand, it is likely because that creator reached out for the partnership. This indicates that the creator truly likes the brand’s products or services and believes their audience would also benefit from the product or service. An audience will be more likely to purchase a product if they feel the creator is not doing the partnership purely for financial gain.

Micro-influencers have more engagement.

While micro-influencers might have a smaller follower count, they actually have higher engagement than a creator that is categorized as a macro-influencer. Having a small following means that the audience feels closer to the creator because of the direct access they normally have with the creator. Smaller creators are normally very interactive with their audience and that only achieves a higher level of “influence” that the creator has over their followers.  When the audience feels close with the creator, they will likely feel more comfortable trusting reviews and following through with purchases recommended by the micro-influencer.

Micro-influencers serve niche groups.

These creators with small followings tend to focus on specific interests of the audience. As a brand, it can be useful to find creators with interests that match with the brand’s audience to create more opportunities for sales. The lower view counts, paired with the high conversion rate mean that brands can acquire customers at a much lower cost than a massive influencer with a higher price point and larger views. Brands can also interact with these niche groups to expand their consumer base and learn new things about their consumers.

The idea of working with micro-influencers continues to gain popularity in the influencer marketing industry. Teaming with creators that have smaller followings is the most authentic, cost-effective way to promote a brand’s product or service. InfluenceLogic has become a market leader in running these programs and works with thousands of creators each month across their extensive brand portfolio.

If you’re interested in learning more about influencer marketing, contact Joel@InfluenceLogic.com.

Share This Article:

Download Our Mobile App

Partner With Us:

Grow Your Revenue with Brand Partnerships

More Posts:

Brand Loyalty

Brand Loyalty and Influencer Marketing

Brand loyalty is characterized by consumers repeatedly purchasing products from a particular brand. This loyalty can be attributed to their values as a brand, the quality of their products and services, and their brand image. Loyalty to a brand from a consumer perspective has nothing to do with price and everything to do with how the brand markets itself and the products and services it offers.

Why Posting Schedules Are Crucial

Why Posting Schedules are Crucial for Success

Whether you post YouTube videos or Instagram posts, as a creator, a major key to success is creating and executing a posting schedule. When a creator is looking to grow in follower count, among the many ways to do that is keeping a consistent posting schedule to engage with your followers.

Long-term Partnership

Why Brands Should Invest in Long-term Influencer Partnerships

Partnering with influencers is an effective way for brands to expand their existing customer base and grow their potential for more sales. Partnering short-term with influencers to promote one service or product can be effective, but creating a long-term campaign can be far more beneficial to brands and influencers. When a short-term campaign is over, both the influencer and the brand will move to find other partnerships, possibly leaving behind an amazing opportunity to expand and nurture an existing community into converting into a paying customer. If the creator matches the target audience of the brand and they have a great connection, there is evidence to suggest that a longer form partnership is more effective in influencer marketing, similar to email nurture campaigns which sometimes take 5-7 emails before a customer converts.

Understanding Compliance

Understanding Compliance for Influencers and Brands

For creators and brands, it is important to be transparent about the partnerships you engage in. Honesty and transparency are vital for creators to maintain a trusting relationship with their viewers, and sometimes that means following guidelines set forth by the FTC. The Federal Trade Commission (FTC) has a set of rules regarding disclosures when it comes to creators getting compensation or free products in return for their endorsement. Creators and brands must abide by these guidelines to continue their partnership. The FTC guidelines dive into more detail, but below is a brief outline of when and how to disclose a relationship between an influencer and brand.

Performance Partnerships
for Creators & Brands