Insights for Creators & Marketers

Sustainability has become an increasingly popular topic in recent years as people become more aware of the impact of their actions on the environment. Creators have played a key role in raising awareness about sustainability, creating content that educates, inspires, and encourages people to make more sustainable choices. Here are five content creators making a difference in the world by speaking on their passion for sustainability. 

YouTube has become the second largest search engine in the world after Google, making it an incredibly powerful tool for businesses and individuals to reach their target audience. However, with millions of videos being uploaded daily, it can be challenging to stand out and get your content seen by the right people. This is where search engine optimization (SEO) comes in and why optimizing YouTube videos for SEO is so important.

UGC creators are taking over the internet, with the #ugccreator tag being used over 140 thousand times on Instagram alone. You might find yourself asking, “What are UGC creators? Should my brand work with them? Will they be beneficial to my brand?” This article will discuss what UGC creators are and how brands work with them for maximum benefits.

Social media sites have rolled out paid boost features for posts. Instagram, Twitter, Facebook, and more sites offer ways to get your posts to more feeds in more places. Some argue that organic traffic is a thing of the past. It is argued that to keep up with competitors, you must boost your posts. Here are a few reasons why post boosting might be worth it for your brand.

It’s no secret that influencer marketing is a powerful tool. In recent years, social media influencers, especially key opinion leaders (KOLs), have become integral to marketing for brands’ success. KOLs are considered experts in their respective fields and have a significant following on social media.

In recent years, the rise of lifestyle bloggers has been a phenomenon on social media platforms such as Instagram, YouTube, and TikTok. These bloggers have amassed enormous followings by sharing their experiences, perspectives, and advice on various aspects of life, such as fashion, beauty, wellness, travel, and relationships. But, what specifically leads to the success of lifestyle bloggers?  Here are a couple reasons:

In the world of influencers, it might take work to pick out the best of the best. Many influencers are skilled at what they do and dedicated to their career. Because of the sheer number of influencers on the market, you may ask, “What are the qualities of a great influencer?” This is an important question when evaluating possible influencers to work with. Here are five qualities to look for in a good influencer:

Influencers can be categorized by the number of followers they have. The number categorization has five different tiers: mega, macro, mid-tier, micro, and nano-influencers. A number range categorizes each, and partnering with each type of influencer can have its own set of perks.

When you become an influencer, you may receive public relations packages from brands. PR packages are gifts from a brand that allows a creator to sample their products. Brands specifically curate a list of influencers to send products to based on their target audience and what a creator’s niche will be. Here is a quick guide to PR packages for influencers.