Is Post Boosting worth it?

Post Boosting

Social media sites have rolled out paid boost features for posts. Instagram, Twitter, Facebook, and more sites offer ways to get your posts to more feeds in more places. Some argue that organic traffic is a thing of the past. It is argued that to keep up with competitors, you must boost your posts. Here are a few reasons why post boosting might be worth it for your brand.

1. You’re up against so many other paid advertisements these days.

It’s hard to reach new people (who don’t follow you or know about your brand), with so many other brands fighting their way to the top. To stay up with the pack, you’ll likely need to carve out a budget to pay for boosts on your posts so that your brand shows up in more places.

2. You can use the data to improve your social media marketing approach.

When you boost posts, you can look at your traffic and analyze who is engaging, what performs best, and the demographics you’re hitting. When you gain insight into where your boosted posts are landing, you can better create posts and marketing campaigns that match your strengths. Additionally, you can see your weaknesses and develop a plan of attack.

3. Reach your target demographic easier.

You can choose a demographic that fits your brand when you boost posts. By placing ads right in front of those you want to attract, your posts will likely perform better. Post-boosting to those you choose gives you better odds of landing a sale.

4. Boosting gives your brand more reach (and sales).

A huge benefit of boosting your posts is that it lands on the feeds of those who might not have seen your content before. When you’re reaching a target demographic, they might be interested, but their friends might also be interested. Getting more eyeballs on your brand can only help. What are the odds that some people who see your brand’s post need your product or service?

Many brands are paying to boost their content to the top of users’ feeds. While you might still be able to rely on organic traffic as a brand, there might come a time soon when boosting your posts is a must. There are so many benefits that you might find it is worth the small budget to invest in post-boosting.

Partnering with influencers is also a great way to get brand recognition. Having prolific social media accounts as a brand is essential, but once your brand is big enough, partnering with creators is another way for your brand to be even more visible.

If you’re interested in learning more about influencer marketing, contact our Brand Partnerships Team at 

Share This Article:

Download Our Mobile App

Partner With Us:

Grow Your Revenue with Brand Partnerships

More Posts:

How Many Hashtags Should You Really Use on Instagram?

In the bustling world of Instagram, hashtags are the glue that binds content creators to their audiences. They serve as gateways to discovery, connecting users with shared interests and passions. But, like any powerful tool, the usage of hashtags requires finesse. Too few, and your content may remain hidden in the depths of the platform; too many, and you risk drowning out your message altogether.


Thriving as a Content Creator in 2024: Strategies for Success

In the ever-evolving world of digital content, influencers and YouTube creators stand at the forefront of entertainment, education, and community building. With the platform constantly changing and viewer preferences shifting, staying ahead requires creativity, strategic planning, and adaptability. Here are key strategies to ensure your growth and success in 2024.


Bouncing Back: Reviving Your YouTube Channel’s Performance

Experiencing a slump in your YouTube channel’s performance can be disheartening. Whether it’s a noticeable drop in viewership, fewer likes and comments, or a general lack of engagement, such a phase can lead to questioning your content’s impact. However, this isn’t the end of the road. Consider this an opportunity to reassess, innovate, and reengage your audience more strongly than before. Here are actionable steps to help you revive your YouTube channel.


The Impact of YouTube Shorts on Your Channel’s Growth

In the evolving landscape of digital content, YouTube Shorts has emerged as a formidable tool for creators looking to expand their reach and engagement on the platform. Since its introduction, Shorts has stirred both curiosity and skepticism among creators, with many questioning its efficacy and impact on their overall YouTube presence. This blog post delves into how leveraging YouTube Shorts can significantly benefit your channel and dispels some common misconceptions about posting Shorts regularly.

Performance Partnerships
for Creators & Brands