Insights for Creators & Marketers

Content creation are two words that have been floating around a lot recently. It is the new desired profession and a great medium of expression. So technically, what is a content creator? For many, content creation offers the potential for a less strenuous method of building a digital social network, a way to express their thoughts and ideologies, a route to celebritydom.

Becoming an Influencer on social media is becoming increasingly more common. It seems everywhere I look there is a new product using influencer marketing to boost their sales. This type of marketing has been known to help all sorts of brands, but it also brings in significant income to the influencer who is promoting it.

Trying to keep up with TikTok trends as an influencer usually feels like trying to catch smoke with your bare hands. Trends are illusive and constantly evolving. It seems like by the time you teach yourself the newest dance trend, upload it, and publish it, you are already out of style.

Becoming a content creator is a relatively recent, yet rapidly growing path. Content creation for many is a hobby, for some a side gig, and–when done thoughtfully–it can become a career.