Insights for Creators & Marketers

approval process

Taking Control of the Approval Process

Creating content takes a lot of time and resources. The last thing any creator wants is to have a brand request a reshoot or significant edits prior to publication. And vice versa, the last thing a brand wants is to miss their content calendar / budgeting goals because videos require significant changes. It is in everyone’s best interest that videos and integrations meet brand requirements on the first round of approvals and that publication is not delayed. Here are three ways I have seen highly professional creators “take control” of the content creation and review process to ensure a quick and easy approval process.

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Should Creators License Their Content to Brands?

Should Creators License Their Content to Brands?

Should creators license their content to brands? The last time you walked into a company’s office, did you see a video studio? Probably not, right? It is hard for brands to create entertaining video content for their audiences. With more than 80% of the content consumed online today being video, it is increasingly important that brands communicate to their customers via video.

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exclusive deals

Should Creators Sign Exclusive Deals with Brands?

Influencer marketing is developing into one of the three most important marketing channels for Direct-to-Consumer (DTC) brands. For many years Google and Facebook were the only two marketing channels that mattered and influencer marketing was a nice to have. Today, influencer marketing is becoming an increasingly important part of every Direct-to-Consumer brands’ marketing strategy.

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content

Strategies for Creating Content That
Engages and Generates Income

Many years ago, I was at a startup pitch with a founder and he was so adamant about the fact that he was the greatest of all customers of his company.  He used the product all of the time and was still trying to figure out why more people weren’t using his product.  I asked him the simple question, “how many people in the world are like you?”  

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importance of social media marketing

The Importance of Social Media Marketing

In the dawn of the 21st century social media catapulted to the forefront of society and has changed the way many things work, the idea and actions of marketing being a key change. Despite these monumental changes, nearly half of small businesses still aren’t using social media, and many never plan on doing so. Before we can dive into the importance of social media and divulge the key reasons it is so important, we need to truly understand what social media marketing is and what it entails.

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If You’re Not Thinking About Video SEO, You Should

Well, in the influencer marketing world, neither brands nor creators are thinking about passive income enough. Too often, deals between these two parties are in-the-moment transactions where little long-term thinking is happening.

This is a mistake. A ton of money is being left on the table.

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Performance Partnerships
for Creators & Brands