Should creators license their content to brands? The last time you walked into a company’s office, did you see a video studio? Probably not, right? It is hard for brands to create entertaining video content for their audiences. With more than 80% of the content consumed online today being video, it is increasingly important that brands communicate to their customers via video.
Influencer marketing is developing into one of the three most important marketing channels for Direct-to-Consumer (DTC) brands. For many years Google and Facebook were the only two marketing channels that mattered and influencer marketing was a nice to have. Today, influencer marketing is becoming an increasingly important part of every Direct-to-Consumer brands’ marketing strategy.
In three easy steps that you can implement this week, you will be well on your way to earning money through your own Instagram feed!
What’s equally important as having a wonderful brand, product, or service on the market is having an organized and enthusiastic audience of intrigued individuals interested in your brand, product, or service.
Many years ago, I was at a startup pitch with a founder and he was so adamant about the fact that he was the greatest of all customers of his company. He used the product all of the time and was still trying to figure out why more people weren’t using his product. I asked him the simple question, “how many people in the world are like you?”
To round out 2020, we have put together the top ten influencer marketing quotes that more than accurately explain this year.
Influencers are highly skilled content marketers.