Insights for Creators & Marketers

For years, Twitter users have clamored for the ability to edit their tweets, a feature long-awaited and highly requested. Recently, Twitter launched its subscription service called Twitter Blue, offering an edit function, among other perks. The function would be helpful to general users, creators, and brands alike.

In an age dominated by digital media, content creation has emerged as a coveted career path. From social media influencers to YouTubers, creating and sharing content online seems enticing. However, behind the glamour and perceived flexibility lies a challenging reality. Content creation is hard work. Let’s delve into the hardships and common misconceptions surrounding the world of content creation to shed light on the demanding nature of the job and dispel notions that may cloud the understanding of this profession.

In recent years, a new trend has emerged in the world of social media influencers: the rise of family influencers. These content creators, who share their daily lives, parenting experiences, and family adventures, have gained substantial popularity and amassed large followings. This essay aims to delve into the reasons behind the success of family influencers and why they resonate with audiences on such a significant scale.

In today’s digital era, content creation has become a viable career path for many individuals. Whether it be blogging, vlogging, podcasting, or social media influencing, the allure of turning one’s passion into a full-time job is undeniable. However, the journey to success in the realm of content creation has its challenges. Among the plethora of advice available to aspiring content creators, one fundamental principle stands out as the most crucial: consistency. Consistency is vital for someone to have when aiming to make content creation their full-time occupation.

In the world of social media and influencer marketing, having a large following has become a measure of success and influence. However, pursuing a large following has given rise to a troubling phenomenon: fake followers.

I am sitting in my hotel room and I just saw a leaf fall and hit the surface of the pool. The ripples that spread from that leaf floating down had me thinking about the impact we have as we create content for our fellow humans to consume. It is a powerful and often hidden impact that our creations have.

TikTok is one of the fastest-growing social media platforms, with over one billion monthly active users worldwide. The platform’s popularity has soared over the past few years, with millions of users flocking to it to watch short, engaging videos. In addition to its entertainment value, TikTok has become a platform for influencer marketing, where brands collaborate with creators to promote their products and services. Recently, TikTok launched a new feature called “TikTok Shop,” which has the potential to revolutionize influencer marketing.

YouTube has become one of the largest video-sharing platforms in the world. It has opened up a new world of opportunities for content creators to showcase their talents, grow their audience, and monetize their content. One way that creators can take advantage of this platform is through collaborations. In this blog post, we’ll explore the reasons why creators should be doing YouTube collaborations and the benefits they bring.

When I was a younger man, my life centered around sports. I would practice and compete in a variety of sports for many years. What I loved about sports is that it challenged me to always share the practice time in a competition. I didn’t realize it at the time but sports really was my way of being a creator. I would practice to improve so that on game night I could compete and share my talents with the crowd. I didn’t love the practicing, but I loved that it gave me an opportunity to be in front of a crowd. I think that self-challenging is a key element for today’s creators.