Insights for Creators & Marketers

startup

Startup Thinking in Your Influencer Business

During pitches from a start-up founder, I often ask the question, “What makes you the right person to build this company?”. During a pitch a few years ago, I had a founder give a unique answer to the question, ”I just needed a job.” While that was refreshingly honest, it was also an answer that left me a little hollow as a potential investor. There was no talk of solving a problem, speaking to a customer base, or even maximizing profit. Needless to say, the startup didn’t get my money.

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content

If You Want to Make Money, Make Content For Viewers, Not For Yourself

Many years ago, I was at a startup pitch with a founder and he was so adamant about the fact that he was the greatest of all customers of his company.  He used the product all of the time and was still trying to figure out why more people weren’t using his product.  I asked him the simple question, “how many people in the world are like you?”  

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Performance Partnerships
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