Why Posting Schedules are Crucial for Success
Whether you post YouTube videos or Instagram posts, as a creator, a major key to success is creating and executing a posting schedule. When a creator is looking to grow in follower count, among the many ways to do that is keeping a consistent posting schedule to engage with your followers.
Here are a few reasons why a content publishing schedule is important for growth and possible partnerships.
Scheduled posting leads to more follower engagement.
When creators are consistent, they create a standard for their followers. If an influencer posts on a regular basis with their usual content, then their followers will be more likely to engage and interact. Creating content in advance is a helpful tool to maintain a posting schedule. On busy days, creating content ahead of time and only needing to post it can be a life saver.
You can schedule posts for when engagement is the highest.
As a creator, you want to gain the most engagement and views on your posts as possible. To maximize the views and interactions on posts, creators should experiment with the times they post and take note about which posts performed best at what times. This strategy is most tailored to the individual creator, but there are a few online tools that can determine the best times to post in your area. Some tools have the ability to schedule your posts on your behalf for the best times based on an algorithm. By posting at high visibility times, posts will gain more engagement and can potentially lead to being on explore pages.
Having a consistent posting schedule can open the door to brand partnerships.
When considering brand partnership opportunities, companies will pay more attention to influencers that have a consistent schedule and growing engagement. Having a schedule will show that the creator can carry out partnerships, is thoughtful when posting, and can create and execute plans. Your social media accounts reflect on you and can tell prospective companies about you as a creator.
Your posts will have better quality overall.
If you draft your posts ahead of time, you can ensure that the quality of the video, picture, or caption is higher. You will give yourself more time to edit and consider the post, which will lead to better posts in the long run. When you aren’t rushing, your posts will be better planned and articulated.
Having a plan will help you stick to a theme.
If you plan out what Instagram photos you want to post, you can better stick to a visual theme. Or if you film aYouTube videos in advance, you can ensure that the videos compliment each other and keep with the theme of your channel. When your channel has a consistent theme, it makes it easier for your followers to foster a closer connection with the creator which in turn fosters more engagement. A consistent theme also helps brand partnerships, as it is easier for brands to find creators who focus on a particular niche or have influence around a particular topic.
There are websites and other services that influencers can use to help plan posts and automatically schedule them for posting. While these tools are helpful, it is not entirely necessary. Having a reserve of content that is created ahead of time and posting them manually on the days and times planned is a great strategy for creators just starting out.
If you’re interested in learning more about InfluenceLogic and how we provide brands the opportunity to grow a scalable influencer program, feel free to reach out to our Brand Partnerships team at brandpartnerships@influencelogic.com.
