Insights for Creators & Marketers

Brands over the past 5 years have realized that marketing with influencers can be a powerful tool. Being able to educate varying audiences about a brand’s product or service through creators can be essential to a brand’s success. From a creator and brand standpoint, it is important to keep the Halo Effect in mind when partnering with companies.

If a brand wants to maximize their potential to land sales and educate prospective buyers on their products, they must consider their media presence. Influencer marketing has become a vital tool for many brands. By utilizing their loyal fanbase, an influencer can use their testimony and “influence” as a reliable review of the brand’s product or service. With that being said, some types of brands, products and services can benefit more from influencer marketing than others.