Insights for Creators & Marketers

With the FTC’s new “Click to Cancel” rule that was announced on October 16th as part of its amended Negative Option Rule, digital and affiliate marketers relying on subscription models need to prepare for changes. This rule, which takes effect April 14th, 2025, empowers the FTC to crack down on misleading billing practices and aims to make it easier for consumers to end subscriptions.

The FTC has rolled out a new rule targeting misleading practices in consumer reviews and testimonials, especially for affiliate and influencer marketing. This rule is all about making things more transparent and protecting consumers from fake or deceptive content.

As a tech giant, Google is literally shaping the future of internet policy and law. As a tech giant, Google is literally shaping the future of internet policy and law. Google has more than 900 team members in their legal department, taking their place “at the forefront of legislative and policy changes so that we can lead the industry in protecting our users’ data.”

Influencer marketing has become a popular way for brands to reach their target audience through social media platforms. However, with this popularity comes the need for proper disclosure to ensure transparency and compliance with regulations set forth by the Federal Trade Commission (FTC). As an influencer, it can be confusing to understand what is required for FTC disclosures and how to properly implement them. In this blog post, we will answer some frequently asked questions about FTC disclosures for influencers to help you navigate this important aspect of your content creation.

If you’re a creator interested in collaborating with brands or other creators, here are a few common disclosure mistakes to avoid.

As a digital health brand, it is a given that you will come into contact with sensitive, private health data for your customers. It is vitally important to handle that information correctly, not only to ensure that you protect your customers but also to protect your brand from potential lawsuits.

Whether you’re a seasoned creator with plenty of deals under your belt, or breaking into the scene and haven’t done a single deal yet, you’ll want to check out these tips.

More and more bills are being introduced regarding consumer privacy- here’s what you need to know to protect your brand and slay your marketing.

If you’re not sold on the importance of making sure your ads and influencer generated content are not deceptive or misleading, check out the docuseries on Netflix – Pepsi, Where’s My Jet?. Alternatively, just keep reading this to get the gist.