Affiliate Marketing for Beginners
Within the last few years, affiliate marketing has boomed across the globe on various social media platforms, and for good reason — people are on their devices more often than ever before! Digital creators are finding that they have a market on social media to promote their own brand, as well as products and services that align with their brand vision via affiliate marketing. The questions online creators are asking themselves is, “How do I utilize affiliate marketing effectively?” and “Where do I start?” Here is affiliate marketing for beginners:
What is Affiliate Marketing?
Affiliate marketing is when an online creative is paid for driving sales for a brand partner or company. This occurs when an online creative promotes a specific product and is compensated in proportion to the amount sold. Some brand partners and/or companies pay online creators a percentage of total sales made through their affiliate link or code, while some pay a flat-rate per sale (learn more about Performance Marketing here). Affiliate marketing is very common and can be found on nearly every social media platform such as Instagram, YouTube, TikTok, website integrations, and podcasts.
How to Effectively Utilize Affiliate Marketing
Affiliate marketing can be done by anyone, anywhere, across the world. This being said, there are certain actions to keep in mind if you are trying to utilize affiliate marketing effectively. What is crucial in standing out amongst other online creators is creating a brand for yourself that shows that you are passionate and knowledgeable about a specific theme or topic.
By creating a consistent brand for yourself with a niche audience, relevant companies are much more interested in working together on an affiliate marketing campaign. This allows the campaign to feel organic in nature to the audience on your creative platform. The audience’s trust in your expertise then inspires or influences them to make purchases through your affiliate link or code, and in turn usually earns them a small discount as well. Having trust and consistency in one’s brand vision also leads to better performance in terms of sales within affiliate marketing.
Creating affiliate marketing content that will be effective per one’s audience and platform is entirely specific to where your content thrives best online. Some YouTube creators make four to five minute videos promoting a product and sharing their experience with it, or simply mention their sponsorship with a brand or company at the beginning of a relevant video. Instagram-focused creators may share a short bit of their experience with the product or service on their stories, create a promoted feed post, or a video reel on their Instagram page showing the product’s features, uses, and how they enjoyed it themselves. What works best within affiliate marketing is sharing one’s experience with the product or service openly, providing details, and concluding with a call to action that leads their audience to determine that making this purchase is a ‘no-brainer’.
Where to Start
Information overload? Let’s break it down:
- Create a brand for yourself that shows that you are passionate and knowledgeable about a specific theme or topic.
- Decide on your rate based off how your content will provide value to the brand
- Get in touch with InfluenceLogic
InfluenceLogic is a great resource for finding the best brands to work with per one’s brand vision, and creating long-term revenue through affiliate marketing. With our new Apple and Android app, you are able to track each click made via your affiliate link or code, seek new sponsorship opportunities with world-renowned brands and companies, and transfer earnings all from the palm of your hand. Learn more here.
- Create appealing, organic, and authentic content for the brand that your audience will learn or be inspired from
- Drive sales and cross-promote on all active online platforms
- Repeat!
For more information as to how InfluenceLogic can help you with affiliate marketing on your online platform, click here
