Alicia is the Director of Offline Media at InfluenceLogic, where she helps lead audio and offline marketing initiatives. After working in-house at BetterHelp, she saw firsthand the scale, structure, and performance InfluenceLogic could deliver and joined the team to help grow its audio offerings.
Alicia has been passionate about the audio industry since 2013. She spent seven years in traditional marketing for touring Broadway shows before moving into performance marketing, bringing a mix of creativity, storytelling, and strategic thinking to every campaign.
Outside of work, Alicia can usually be spending time with her family, reliving her youth at 2000s pop-punk anniversary tours, testing out her novice gardening skills, or cheering on the Buffalo Bills. Her favorite podcast is Armchair Expert, and her favorite creators are RebMasel and Kurtis Conner.