Insights for Creators & Marketers

Comedy

The Power of Comedy on Social Media

Many brands may have recently taken a humorous approach to their social media presence. The comedic tone works well for Netflix, Wendy’s, and Old Spice. Whether they are interacting with Twitter users or creating memes to repost, some brands have that funny factor and use it to their advantage.

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hashtag campaign

A Guide to Hashtag Campaigns

It’s no secret that hashtags have an influential role on social media. According to The Small Business Blog, 125 million hashtags are tweeted daily. Because of their success, brands have used hashtags to their advantage for marketing efforts. Thus, hashtag campaigns were born. But what are they? And why should I care? Here is a quick guide to hashtag campaigns:

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should your brand maintain a blog

Should your brand maintain a blog?

In the early days of the internet, blogs were a new and exciting addition to surfable internet content. These days, you might think, “if blogs are so common, why should I add to the sea of them?” This is a common thought, but there are a few reasons your brand should maintain a blog.

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de-influencing

“De-influencing” highlights a critical rule for influencers

As an influencer, the things you say hold weight. As the title suggests, your job is to influence audiences. No matter what you’re talking about, your audience will feel compelled to consider your insight into your specific niche, and many people take your word for it with little hesitation. That is the power of an influencer. But what happens if an influencer misleads their audience?

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Passion

What is Your Passion?

“Follow your passion”. How many times have I heard people say that in my life? Honestly, I have no idea what that means. My passions are around rolled up aces over kings and hitting a Pick 5 with a long shot in the last leg. But no idea how that would have helped me professionally. I think it is the same thing with being a creator.

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Habits to Leave Behind

Three Habits to Leave Behind as a Creator

Making your own schedule, being your own boss, and creating content you love are just a few of the perks of being an influencer. In 2023, the number of influencers on the market is set to grow by 23.4 percent (TheB2BHouse). To further build your platform and make yourself known, it will be essential to leave behind some habits to develop your platform even more. Here are three habits to leave behind as a creator:

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