Brand loyalty is characterized by consumers repeatedly purchasing products from a particular brand. This loyalty can be attributed to their values as a brand, the quality of their products and services, and their brand image. Loyalty to a brand from a consumer perspective has nothing to do with price and everything to do with how the brand markets itself and the products and services it offers.

Whether you post YouTube videos or Instagram posts, as a creator, a major key to success is creating and executing a posting schedule. When a creator is looking to grow in follower count, among the many ways to do that is keeping a consistent posting schedule to engage with your followers.

As a brand, you might feel as though you need a partnership with a major celebrity or an influencer with millions of followers to gain more recognition. While this is one strategy, bigger isn’t necessarily always better. In fact, micro-influencers hold massive power when it comes to influencer marketing campaigns.

Partnering with influencers is an effective way for brands to expand their existing customer base and grow their potential for more sales. Partnering short-term with influencers to promote one service or product can be effective, but creating a long-term campaign can be far more beneficial to brands and influencers. When a short-term campaign is over, both the influencer and the brand will move to find other partnerships, possibly leaving behind an amazing opportunity to expand and nurture an existing community into converting into a paying customer. If the creator matches the target audience of the brand and they have a great connection, there is evidence to suggest that a longer form partnership is more effective in influencer marketing, similar to email nurture campaigns which sometimes take 5-7 emails before a customer converts.