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Influencer Marketing in 2017: Why You Can’t Afford to Miss Out

Do you still need to decide whether or not to invest in influencer marketing for your brand in 2017? Well, let’s cut to the chase – the answer is yes.


Here’s why: according to a study conducted by Linqia, 86% of marketers used influencer marketing in 2016, and 94% found it compelling. In fact, the influencer marketing industry is predicted to grow to $13.8 billion in 2021.

But what exactly is influencer marketing? It’s when brands collaborate with individuals with a large social media following to promote their products or services. These influencers can be anyone from celebrities to micro-influencers who have a dedicated following in a niche area.


Influencer marketing works because it’s more authentic and relatable than traditional forms of advertising. Consumers are more likely to trust recommendations from people they know or admire rather than a generic ad.


So, if you want to reach your target audience more authentically and increase your brand’s reach, influencer marketing is the way to go. But, like any marketing strategy, it requires careful planning and execution.


Make sure you research and choose influencers that align with your brand values and have an engaged following. Set clear goals and KPIs, and track your results to see what’s working and what’s not.

In conclusion, investing in influencer marketing in 2017 is a no-brainer. It’s a cost-effective way to reach your target audience and increase brand awareness. Don’t get left behind – join the influencer marketing bandwagon today!

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