Do You Need to Invest in Influencer Marketing in 2017?
[vc_row][vc_column][vc_column_text]2016 was the year influencer marketing became a buzzword. The statistics have been gaudy. 4 in 10 millennial YouTube subscribers say their favorite creator understands them better than their friends. 81% of marketers who have executed influencer marketing campaigns say it is effective. 92% of consumers trust recommendations from individuals over brands.
Is influencer marketing right for your organization? We definitely think it is, but it varies depending on your current marketing goals and strategies. We’ve put together a quick questionnaire to help you decide if you need to invest in influencer marketing. Try it: