Insights for Creators & Marketers

importance of social media marketing

The Importance of Social Media Marketing

In the dawn of the 21st century social media catapulted to the forefront of society and has changed the way many things work, the idea and actions of marketing being a key change. Despite these monumental changes, nearly half of small businesses still aren’t using social media, and many never plan on doing so. Before we can dive into the importance of social media and divulge the key reasons it is so important, we need to truly understand what social media marketing is and what it entails.

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