Should creators license their content to brands? The last time you walked into a company’s office, did you see a video studio? Probably not, right? It is hard for brands to create entertaining video content for their audiences. With more than 80% of the content consumed online today being video, it is increasingly important that brands communicate to their customers via video.
Influencer marketing is developing into one of the three most important marketing channels for Direct-to-Consumer (DTC) brands. For many years Google and Facebook were the only two marketing channels that mattered and influencer marketing was a nice to have. Today, influencer marketing is becoming an increasingly important part of every Direct-to-Consumer brands’ marketing strategy.
Well, in the influencer marketing world, neither brands nor creators are thinking about passive income enough. Too often, deals between these two parties are in-the-moment transactions where little long-term thinking is happening.
This is a mistake. A ton of money is being left on the table.
This article is written in paid partnership with Thinkific. Get one month of Thinkific for free with our special offer link. We reached out to Thinkific to form this partnership because we personally use their platform and wouldn’t recommend any other online course hosting platform to the creators in our network.
What’s most crucial for brands is having your creative online marketing stick out amidst the masses, which can be done through implementing relatable content, offering a way to give back, and contributing free resources to your consumers.
Content creation are two words that have been floating around a lot recently. It is the new desired profession and a great medium of expression. So technically, what is a content creator? For many, content creation offers the potential for a less strenuous method of building a digital social network, a way to express their thoughts and ideologies, a route to celebritydom.
Becoming an Influencer on social media is becoming increasingly more common. It seems everywhere I look there is a new product using influencer marketing to boost their sales. This type of marketing has been known to help all sorts of brands, but it also brings in significant income to the influencer who is promoting it.
Trying to keep up with TikTok trends as an influencer usually feels like trying to catch smoke with your bare hands. Trends are illusive and constantly evolving. It seems like by the time you teach yourself the newest dance trend, upload it, and publish it, you are already out of style.
Becoming a content creator is a relatively recent, yet rapidly growing path. Content creation for many is a hobby, for some a side gig, and–when done thoughtfully–it can become a career.
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