Insights for Creators & Marketers

In the world of social media and influencer marketing, having a large following has become a measure of success and influence. However, pursuing a large following has given rise to a troubling phenomenon: fake followers.

I am sitting in my hotel room and I just saw a leaf fall and hit the surface of the pool. The ripples that spread from that leaf floating down had me thinking about the impact we have as we create content for our fellow humans to consume. It is a powerful and often hidden impact that our creations have.

TikTok is one of the fastest-growing social media platforms, with over one billion monthly active users worldwide. The platform’s popularity has soared over the past few years, with millions of users flocking to it to watch short, engaging videos. In addition to its entertainment value, TikTok has become a platform for influencer marketing, where brands collaborate with creators to promote their products and services. Recently, TikTok launched a new feature called “TikTok Shop,” which has the potential to revolutionize influencer marketing.

YouTube has become one of the largest video-sharing platforms in the world. It has opened up a new world of opportunities for content creators to showcase their talents, grow their audience, and monetize their content. One way that creators can take advantage of this platform is through collaborations. In this blog post, we’ll explore the reasons why creators should be doing YouTube collaborations and the benefits they bring.

When I was a younger man, my life centered around sports. I would practice and compete in a variety of sports for many years. What I loved about sports is that it challenged me to always share the practice time in a competition. I didn’t realize it at the time but sports really was my way of being a creator. I would practice to improve so that on game night I could compete and share my talents with the crowd. I didn’t love the practicing, but I loved that it gave me an opportunity to be in front of a crowd. I think that self-challenging is a key element for today’s creators.

Sustainability has become an increasingly popular topic in recent years as people become more aware of the impact of their actions on the environment. Creators have played a key role in raising awareness about sustainability, creating content that educates, inspires, and encourages people to make more sustainable choices. Here are five content creators making a difference in the world by speaking on their passion for sustainability. 

As a YouTube creator, you can earn money through sponsorships and product promotions. However, it’s important to remember that your audience trusts your opinion, and promoting a product you haven’t tried or don’t believe in can damage that trust. Here are some reasons why YouTube creators should try products before promoting them:

YouTube has become the second largest search engine in the world after Google, making it an incredibly powerful tool for businesses and individuals to reach their target audience. However, with millions of videos being uploaded daily, it can be challenging to stand out and get your content seen by the right people. This is where search engine optimization (SEO) comes in and why optimizing YouTube videos for SEO is so important.

As the world becomes increasingly digital, many kids and teens want to start their own YouTube channels. While some parents may be hesitant to encourage their children to pursue online content creation, there are many benefits to starting a YouTube channel that can help kids develop valuable skills and interests. Here are some reasons why you should encourage your kids to start a YouTube channel.