Should creators license their content to brands? The last time you walked into a company’s office, did you see a video studio? Probably not, right? It is hard for brands to create entertaining video content for their audiences. With more than 80% of the content consumed online today being video, it is increasingly important that brands communicate to their customers via video.
Influencer marketing is developing into one of the three most important marketing channels for Direct-to-Consumer (DTC) brands. For many years Google and Facebook were the only two marketing channels that mattered and influencer marketing was a nice to have. Today, influencer marketing is becoming an increasingly important part of every Direct-to-Consumer brands’ marketing strategy.
Brand partnerships are incredibly important, especially in the growing age of social media. Marketing techniques such as radio ads and handing out flyers have become incredibly dated as more and more companies move to social media as one of their main forms of marketing.
More brands, more revenue, and more impact with InfluenceLogic’s Creator Portal and iOS/Android App.
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