The most obvious answer to this question would be, “that depends on the brand.” It’s the right answer, though, because each brand is different. Each brand has different goals, different values, a different mission, a different target demographic for advertising, a different advertising budget and strategy, and different unit economics. Those are a lot of variables at play that all help determine what a brand looks for in an influencer.
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Ultimate Guide to Performance Marketing You may have heard the term “performance marketing” come up in a conversation about achieving new growth goals if you’re
Affiliate Marketing for Influencers and Content Creators Affiliate Marketing is an effective way for influencers and content creators to earn an income. This is because
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